Permission to Kick Ass

Matt Peet: Big Risks and Big Rewards

Episode Summary

In pre-COVID times, most of us had a commute. My guest today, Matt Peet, used his 3 hours (!!!) of daily commuting to load up on entrepreneur podcasts and learn all he could about business. One day, he was inspired to reach out to one of the podcast hosts (not me LOL) and the rest is history. If you’ve been looking to make a big move for your business, this one’s for you.

Episode Notes

Taking a chance and putting yourself out there is a scary experience for any business owner. When Matt approached a marketing superstar, he had a solid strategy but an even better mindset — no expectations. His continued focus on bringing value helped him pivot his videography business from working on weddings to going on cruises with his ideal clients. His story is proof you don’t need to wait for permission to go after what you want.

Can’t-Miss Moments From This Episode:

This one is jam-packed full of advice. Don’t miss out - listen now!

Matt’s Bio:

Matt Peet is a videographer turned marketer whose goal is to help as many small businesses grow by learning how to market better.

He got his start with video in 2010 and over the years got to work with great entrepreneurs like John Lee Dumas, Andrew Warner, and the team over at Podcast Movement to name a few.

Matt then shifted his focus to Marketing after watching people waste opportunities to market their businesses with great video because they didn't know better. He now serves entrepreneurs by learning about their businesses and showing them how to create and share content to get in front of more people.

Resources and links mentioned:

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Episode Transcription

Angie Colee (00:02):

Welcome to Permission to Kick Ass. A podcast about leaving self-doubt in the dust, punching fear in the face and taking bold action toward your biggest dreams. I'm Angie Colee, and let's get to it. Hey, welcome back to Permission to Kick Ass. With me today is my new friend, Matt Peet say hi, Matt.

Matt Peet (00:25):

What is up? I'm so excited to be here.

Angie Colee (00:28):

No, it's really funny because we met through almost like a friend of a friend of a friend, because there's somebody that I know in the copywriting world that connected me with another lady. I went on her podcast. We had such a fantastic time. She introduced me to you, then I've been on your podcast. And like, it's just like a love fest.

Matt Peet (00:44):

This is right.

Angie Colee (00:46):

It's the power of following the steps that appear in front of you and just seeing what happens like you really connect with awesome people that way when you stay open, that's just like my little mini rant to start this thing.

Matt Peet (00:56):

I love it. I love it.

Angie Colee (00:58):

You meet awesome people by saying yes and figuring it out. Cool. Um, what's really awesome is that I know on our last call, you and I were talking about something really interesting, which was that you were relatively new to marketing, but you got the attention of somebody who's like considered to be a marketing superstar. His name is John Lee Dumas and he runs the podcast Entrepreneurs on Fire. And I really want to dig into that more in here, like how you got in touch with him.

Matt Peet (01:25):

Yeah, absolutely. So I got my start in video back in 2010. I think it was my senior year of high school, about to go into college. I was taking like a mini block journalism class where the video started doing that all through college, went to college for graphic design, continued to study video. Graduated. And I was working at a job where I was making 20, I think it was $24,000 a year. And I was having to drive because I wasn't getting paid enough. I was having to drive an hour and a half, one way to work and back home in the afternoon. Yeah. So I was listening to Entrepreneur on Fire, three episodes there, three episodes back every day. And it really just had me like excited. And I was like, I can make this video thing a business. So like I started out in weddings. I started doing that. It was going well, you know, I got to where I was charging $2,000 a wedding at that point. Um, and I was like, you know, I really want to just do something crazy. Like I had a coach at the time and he was like, you know, reach out to somebody with no expectation of anything in return. Um, so I kind of had that in the back of my mind the whole time. And I was following John loving his stuff and it, one day he posted that he was going to be, uh, on a webinar for a guy named David Siteman Garland, who has a course for creating online courses. So like, course inception basically John, John said he was going to be there basically as an affiliate. He was bringing the numbers, he was getting some kickback, that kind of thing. But John was going to be on the calls, like, awesome. I'll just go hang out and maybe get John's attention, you know? And on the call, listen to the whole thing. You know, John, I think maybe he said three words after the whole time the was, it was a sales pitch for the course, um, which is a cool course as well put together, but I didn't need it. I was, you know, I was working a dead end job for $24,000 a year. I didn't need to have a reason to create a course. Um, so right at the end is he was like winding down the information side of the webinar and going into the sales pitch side of the webinar. I was like, all right, I don't need to be here for any of this. And then about that time John came on and he was talking about it and John's like, all right, well, I've got one extra thing that I didn't tell you about that I'm going to offer to people who buy the course. And I was like, all right, I'll stick around. He's like for the first 10 people that buy this course, I'm going to give those 10 people a 10 minute strategy session with me. They get to submit four questions and you know, we'll hang out on a zoom call or Skype. I think it was Skype at that time Skype for 10 minutes. And I'll answer your questions and we'll just, you know, help you get further down the road kind of thing. I was like, okay, in that moment, time stopped for me because I was like $1,500 course that I don't need. I was literally here to say hey to John, but I can have 10 minutes of John's undivided attention for $1,500. So I was like, crap, I got to do it. So I went and got my credit card again, making $24,000 a year. I don't have $1,500 to give to this guy. So I signed up on his payment plan. Uh, I think it was like a hundred bucks a month for like a year and some months I was 1500 bucks. And, uh, you had to wait 30 days cause obviously 30 day money back guarantee the call after that. Exactly the call happened after that. So I had 30 days. And so I had this call with John. I submitted my four questions. I don't remember what the questions were for me. The questions weren't important. I didn't care about those. My goal was to get back to what my coach was telling me months before, reach out to somebody to do something for them, without any expectation of anything in return. So I was like, okay, I built a website, a web page on the back of my website for John. And it was for John. Like wasn't a published page on my website was hidden. You can only get to it with the link. And I shot videos of me talking just like we're talking right now. Just me talking to him, Hey John, this is who I am. It'd be a separate video. You know, here's how you can use video in this part of your business. Here's why I should be able to, here's why I should be the one to do it kind of thing. Basically selling myself to him. And I was like, I want to make you a video free of charge basically on this webpage. So try trying to condense this story. Then the call came and I had 10 minutes. He answered my four questions. It was fine. And at the end of the call, I was like, all right, I know I'm running, running out of time here. I think we went like 12 or 13 minutes, but at the end of the call, wrapping them, I was like, all right. So I've built a webpage for you on my website. I want you to go check it out. I have something to offer for you there just whenever you get the time. And I was like, and if you're like, I don't want to check this out. I don't care about this. I put two codes for audible subscriptions for free audio books on the bottom of the webpage for you and Kate, his girlfriend at the time. And I was like, if for no other reason, go to this link, go to this bottom of the page, copy the codes and get the free audio books. Because my mentality is I'm getting him on this page to the point where it's like, I might as well check it out since I'm already here. So I got him on the page with the free audible subscriptions. And um, he emailed me back about four days later. And he's, he's just heck yes. Cause that, that was his mentality at the time. If it's not a heck, yes, then it's a no, he was like, dude, you are a quality person to kind of person want to be associated with. And that led to me shooting some video for him, which is really cool experience. It was a long story. I was trying to get the core elements there.

Angie Colee (07:08):

That's great. That's such a great story. And it gave such great context as to like who he is and why you wanted to get on his radar. And I think you did everything right. You know, I'm not John Lee Dumas or anything like that, but I have been on, you know, running teams for a pretty well-known dude and then, you know, borrowed authority by proxy. A lot of people reach out to me and they want stuff from me, you know? And, and I'm happy to help where I can. I think I've talked on other podcasts about like, I have a five minute rule. Usually if something takes me five minutes or less, I'm happy to do it. So like, if you reach out to me and you're like, do you know anybody who knows who does this? I'll connect you to someone, I'll send you a free resource, something like that. But like, if you're starting to ask me like, Hey, can I pick your brain? No, I have a consultation for that. Like, Hey, could I get you to do this? My favorite one was, will you pitch this to Jeff? And I was like, no, I used to tell people like the fastet. Okay. Here's, here's one way to get somebody's attention. Like, if you want to go after a guru, similar to the way Matt did use their products get results, because you're actually helping them by testing out their methods, getting results. They can help other people with this with, by sharing your story. So like, that's a good idea for getting their attention. If you don't want to go the route that Matt did. But the, the smart thing that I really want to point out is that exactly like your coach said, no expectation. You made it as enticing as humanly possible. You went in and went for the big ask without talking yourself down off the ledge and being like, well, no, he's, he's, he's not gonna want, like, giving yourself all the reasons that he's going to say. No. Uh, and, and I love that like, kind of keeping in the back of your mind. Okay. Well, he could say no, but what if he says yes, so I might as well just make this ask and I'll make it, you know, no conditions. He doesn't have to opt into my list to get this free offer or anything like that. Pure give. Yeah. And well, it was totally free. And it was, you had to give on top of that, based on what you knew about him, about the audible subscription. I'm assuming that he must've mentioned, I love audible somewhere and they were like cool.

Matt Peet (09:10):

He, in his episodes back when he was doing this daily episodes, he would always ask about their favorite book. So I was like, I'm going to give him some free audio books.

Angie Colee (09:18):

And that's such a simple way to show that you're paying attention. And like, especially in marketing, it can be tempting to go like really over the top and do these like fancy, direct mail packages or, you know, like the guy that made the resume and the donut box, or like the custom beer, like it can get really over the top with creativity really quickly. But sometimes it's really, really simple, like person to person, something very thoughtful for them, uh, along with an ask and how can I help you versus how can you help me? Like, that is the really, really important distinction that I want to make when somebody came up and asked me to pitch something to Jeff, they wanted me to do something for them. What did I get out of that? And not to sound like a dickhead or anything, but like, how is this benefiting me? It's really not. And it's a use of my time. So like might as well make it sweet for me because then I want to do something for you.

Matt Peet (10:08):

Exactly. Like, if they're going to use you to pitch something to him, like they need to be your best friend. Yeah.

Angie Colee (10:17):

And that's the flip side of that coin too, because like, if I refer somebody, they reflect on me. So I, I take referrals very seriously. And if I don't know the quality of somebody's work, then I will literally say that in the referral, I've heard this person does this work. I haven't had a chance to work with them yet, but could be a good fit for you. I'll leave it to you to figure out. Um, oh, I think that's so great. And, and the thing that I really wanted to celebrate you for was taking massive action because with entrepreneurs and creative freelancers, especially in, especially in bootstrap stage, like you were $24,000 a year, three hour commute all in, oh my God. I feel that on such a deep level, because I've been there too. Podcasts were my favorite thing on my two hour commute, um, investing in something just to see if it could leapfrog you to the next level, you know, like one massive leap forward versus slow and steady. And they're both tactics and they both work. But I really just want to celebrate that because I think it's really important to put yourself out there in the way that you did.

Matt Peet (11:28):

Oh yeah. I mean that back to that quote, like I always hear, if you're not going to believe in yourself, then nobody is I'm invested in myself because I was my business. I am my business. Like if, if I'm not going to believe that I can make something awesome for John Lee Dumas, even though I only been doing video for right at five years at that point, like I was still relatively new considering I was, went through college and everything. I had to believe in myself and my all-in investment once I got done. Cause I told him, I was like, I want to make a video for you. I'm going to fly out to wherever you need me. I'm going to shoot it. If you don't like the video, we'll put it in the trash bin. And no one will ever know that you even talk to me that that's the deal I made with them all in, it was about $4,000 for me.

Angie Colee (12:10):

Including the course investment?

Matt Peet (12:15):

Yeah. Includess the course investment $1500 plane tickets for me and my girlfriend to fly out to Texas where he was keynote speaking, hotel, room food, all of that kind of stuff is about 4,000, right. Around $4,000.

Angie Colee (12:27):

And then, and okay, so, so the real question, did he like the video?

Matt Peet (12:32):

Oh, absolutely. So what ended up happening, he was keynote speaking at a conference called Podcast Movement and he had a meetup the night before with all of his podcaster's paradise people, his community that went to the conference. And so I shot a video at that meetup sent, it to him that night and then he put it in his slide deck for his keynote talk the next day.

Angie Colee (12:57):

Holy shit.

Matt Peet (12:58):

Yeah. So 3000 I think was actually probably closer to 2000 people at that time at the conference, got to see the video that I made for him the night before. Cause he was talking about the power of community and connecting with people. And he's like just last night we had a meet up and I had a videographer there to cap catch this video. And he showed that video to everybody at the conference and he loved it. It went over great.

Angie Colee (13:24):

Look, see, without big risks, you don't get the big rewards like that. Like you don't keep your head down and work quietly and hope for someone to notice you, you believe in yourself and your work and you put it out there and you ask for opportunities without any expectation, right? Like, don't get pissed off if John Lee Dumas doesn't use this, but like you did your best and he loved it. And I think you did your best. And he loved it precisely because you were like, I believe in myself, I've got this skill. I'm going to do the best I can. Like, how do I articulate this few times that I'm like, I'm struggling for the words there, but like, you didn't go to him for validation. Like I'm going to make this video and you decide if I'm any good. It was like, I'm going to make you the best possible video that I can make. And you decide if you can use it. And that's such a subtle shade of distinction, but I think it's an important one to make because I like creatives. I want you to hear this. Yes. There's always room to improve. No, there's no such thing as a perfect project, but also no, you don't need to wait for someone else to tell you you're good.

Matt Peet (14:30):

Yes, absolutely.

Angie Colee (14:32):

Like, oh, rant time. You know how many years I waited to sing on stage because I wanted someone to be like, you're a good singer. You know what? You should be in bands. It's such a stupid little head trash thing that I let it hold me back. And then of course, extra head trash. And on top of that, you're going to forget the words. You're going to make an asshole out of yourself. You're going to embarrass yourself. You're going to embarrass the band. They're going to laugh you off the stage. There's going to be a black mark on your record. Nobody will ever let you sing anywhere in the world. Ever again. I auditioned for a band and forgot the words to my first two songs of my four song set. And of course I was mortified, but then it was funny because nobody else can see me, but it's like my guitarist. He realizes that I'm like deer in the headlights mode. And he kind of like side eyes me and then leans into the microphone and starts singing the song, which immediately jogged my memory. And then I jumped in on harmony, like, Ooh, I totally meant to do that. And like, that's another one of those decision points, right? I don't know that I consciously made the decision so much as like I can either slink off stage, embarrassed and quit now, or I can try and salvage this thing that I'm in the middle of, this is my worst nightmare. I just messed up on this thing and I really want this gig, but he's giving me a chance I could salvage this. We could still entertain the hell out of people. Let's see what happens.

Matt Peet (15:53):

I love that. Now I'm over here rolling because I play guitar. And when I was in high school, I was in a band and I was in one of those situations in front of my entire school. And what it came down to is we had a guy in the band who didn't like to practice. So like, we'd show up. Me and the piano player would show up. And this guy was like lead vocals. He did a, some rhythm guitar. So it'd be me, the piano player and the drums. And the bass player lead singer guy was like nowhere to be found. So like we would have our own jam sessions practice, but no real order. We didn't know what to practice. The day of the show came and it was for my school for a Halloween event. And I was all excited. Got there. The lead singer, didn't bring a microphone stand like, like, dude, this is your instrument. You didn't bring the thing to hold it. And so I literally had to like our place where we had the microphone stand was probably two or three football fields away. Luckily it was near nearby ish. I literally had to run to go get this microphone stand before our set started. And we just crashed and burned the most embarrassing concert. Like when you go to a concert or a show and you're in the audience, I don't know if anybody else says I do this. When I go to a play, I'm like, oh man, I really hope they don't forget the lines. Like I'm nervous for them. I don't know if that's a projection thing for me, the people in the audience that day. I can't imagine the anxiety they were feeling as we crashed and burned. But like you said, put yourself out there. Like I have this really funny story. It's like the AJR song a hundred bad days makes a hundred good stories. I've got a really interesting story that I crashed and burned on stage. Like we just flopped like my teacher, the next day I walked into class and he's like, oh, so you actually came to school today. I was like dang, he went there.

Angie Colee (18:05):

Oh man. But you know, you said something really cool just then too, that I think so. So many of us, especially we put ourselves out there, especially in a visible position, starting a business as a visible position, you put yourself out there on the internet for the world to see people can make fun of you. People have made fun of this podcast. I made fun of them right back. It was great. But you pointed out how being in the audience for a play, you're nervous for them. And to me, that speaks to a certain kind of a special kind of empathy. And look guys, if you're starting a business of putting yourself out there, there are a lot more guys like Matt in the audience than there are people that throw rotten tomatoes. You know what I mean? There are a lot more people out there that are rooting for you that hope you do well, that are kind of sending you that energy of like, I hope it goes really well for you. I really like, I totally get what it's like to bomb. I don't want you to have to feel that feeling. So like all my love to you. Oh God. And this is to circle back to what you did with John Lee Dumas, which I think is, is such a fantastic, I don't want to say personal risk, but just, you know, putting yourself out there for the potential to be ignored. I don't think that he's the kind of person that would make fun of people because I mean, let's face it. Most people that have gotten to a certain level of success, you don't have time to make fun of people and snark like, look, there's my little trick. If somebody is making fun of you and they're being mean to you on the internet, they have too much time on their hands. They don't actually run a business. It's okay. I don't give a shit what they think. You know? So, you know, putting yourself out there to be ignored, potentially to be made fun of potentially to have people like another person that wants something from me. Um, and just to come at it from that purity of heart of like, well, I really admire this guy. I'd love, like dream job would love to work with him. If he says, no, it's going to be a disappointment, but I'm going to do my best to make this a sweet ass deal so that he doesn't say no. And then I'm going to give it my all when I get this opportunity, instead of immediately falling into an anxiety spiral of like, it's my one shot? What if I fuck it up? I think, you know, in a certain sense, I think that's a musicians almost have an extra advantage on that score because most of us have bombed on stage before.

Matt Peet (20:20):

True, true.

Angie Colee (20:22):

The show must go on is there for a reason guys, because it doesn't care whether you messed up or not. People are there to be entertained. So get on with it.

Matt Peet (20:31):

And like I said, John loved the video. He ended up using it. And while we were there, we found out that the conference that John was speaking at was hosting a cruise in November a seven day podcast, paradise cruise. They were partnering with John. I was like, while I was there with my girlfriend at the time, now my wife, I was like, my goal for us being here is to do such a great job that they invite us to come on the cruise to do the same thing for the cruise. I was like, I want them to be so impressed. They're like, we have to bring them on this cruise. So we got back home, shot the video, or we shot the video, got back home, he's looking back. And I'm like, okay, that was an awesome experience. I got to meet John. I've got my selfie with him. Um, and it was really cool. And about a week later, Kate, his girlfriend emailed me and was like, Hey, we have this cruise coming up and we love to have you on it. So like, I got to go on the cruise, I got to meet the creators of Podcast Movement there. And I remember, uh, one of the creators, they were, we were talking about them. One of them was like, yeah, Jared was in the back of the room watching John's video Podcast Movement. And he's like, he just sounded like Forrest Gump. He's like, I want that. Yeah. John had that like onsite sizzles, what? John coined the term for me. Um, but yeah, so I got to go on that cruise. They then reached back out to me the next year and they're like, Hey, you know, we had somebody do video for us at the last conference. But honestly, your video that you did for John was better. They're like, did you possibly get any footage of just the event that you could put together? Like a short highlight? I was like, yeah, for sure. So I, I, again, I was there to not only make a good impression for John, but to do the best job possible. So I had footage of the event. I put together a highlight for them. They ended up using it in their marketing. They then asked me if I would shoot the next Podcast Movement for them as they were getting started because they started in 2014. That was 2015. So I went and shot 2016 for them for free. Again, I didn't get paid for the cruise. I didn't get paid to shoot the next Podcast Movement. Um, they did that. So that was 2016. They did another cruise, February of 2017. I shot that one for free 2018. I shot that one for free. So tons of I've spent $4,000 at this point and I've made nothing. I'm deep in the red at this point. Cause just like gas, price, gas, cost, alone food, getting to places. But 2019 they approached me and they're like, Hey, we want you to put in a bid because we're now at the point we've grown. We want you to put it, submit a bid based on all of this stuff that we need. So you've been delivering us this for free. We also want these edited videos and this stuff added on. I was like, awesome. They're like asking for a bid. And I talked to the guy, we went back and forth a couple of times. He's like, you know, I want you to submit a bid, but you know, we have an RFP out or request for proposals for other companies to submit bids for 2019, we're going to be in Anaheim Disneyland. I was super excited because Disneyland, me and my wife got married at Disney world.

Angie Colee (23:39):

Because the people can't, I don't release this video when we're filming. But like when Matt came on, I was geeking out cause he's got a picture of Cinderella castle from Disney world and it's all decked out in his 50th anniversary. And so we spent like a good solid five minutes geeking out over Disney world. It was fantastic. That's how we did our sound check. Let's talk about all of this Disney shit. But anyway, continue podcast sets, Disney Disneyland.

Matt Peet (24:07):

So then they told me, you know, Hey, we want you to submit a proposal. And he's like, honestly, like if you come in, you know, within 25% of what other people are quoting us, he's like, we're going to go with you because we like your style and everything. So I had like a good $5,000 buffer there of where I could come in. So I went back and forth because to this point I'd been doing weddings for $2000 to $3,000 a piece, which good money don't get me wrong, great money. But this quote, I was like, I've never quoted something this large, like this is going to be huge. So like I got friends who were in businesses and I was like, how much should I quote for this? What do you think? What do you think? Ended up quoting $28,000.

Angie Colee (24:50):


Matt Peet (24:51):

Yeah. So I remember like looking at my wife and being like this could be that defining moment for me, where I'm able to get out of weddings and start doing business stuff and it's going to be a game changer. We were all excited. I hit submit on that email. So this was in 2017, uh, going to 2018. I believe it was, I might have the years wrong either way. It doesn't matter. So it's the middle of the email. I was like all excited. I was super anxious and nervous. Then me and my wife left. As soon as I submitted that email sent that email left to go get married at Disney world. I was like, awesome. I'm just submitted a quote for $28,000. I'm going to get married at Disney World. Like life is good right now. I was so excited. Got married honeymoon at Disney world, came back a couple of weeks later. And I was like, I haven't heard anything back from them, which you know, I was on my honeymoon. Wasn't really exactly checking emails a lot. So I emailed the, I was like, Hey, I wanted to follow up. See if he has any questions about the contract proposal. Um, if you want me to go and send that contract over so we can get it signed and he emailed me back, he's like, Hey man, can we jump on a call? I was like, yeah, sure. You know, figured man, I have questions. I got on the call with him and he's like, Hey, unfortunately we decided to go with another company for this bid.

Angie Colee (26:18):


Matt Peet (26:21):

Yeah. And in my head, in that moment, like kind of like that moment when I reached out to John the first time or time stood still. And I, like, I knew I had to act time froze because again, up to this point, I'd reached out to John I'd shot for him. I had shot three events for free, two cruises for free. I was thousands of dollars in the hole and the bid that had building up for the past three or four years at this point I just lost. And I got chilled like cold chills over my entire body. I don't remember exactly everything he said in the, in that break because like it, everything just turned to white noise. Like I was like panic, freaking out. Like I just saw that opportunity slipping away. And he's like, you know what? I asked him. I was like, well, how much to the other people bid? And he's like, you know, they came in $5,000 under you guys. And I remember thinking was like, you told me that you were going to go with me. Like, it didn't matter. Like, because you know, you like working with me, he's like, yeah, we have, you know, the investors that we need to keep happy and that kind of stuff. And I was like from a business owner, like I get, you have people that you have to keep happy. You know, you can't just throw money away. Totally understand that. Um, but it was really like a really deep cut. Like you can ask my wife that was like a depressed moment in my life. Like for three days I didn't talk, like, I didn't say a word for, for three to four days. Like she didn't know what to do because like I just she'd wake up. I wouldn't get out of bed. I would just stay in bed. I wouldn't say anything. She'd come home. Wouldn't say anything just head nods and everything. I was really depressed. Um, just because of all that lost time. And I tried not to take it personally, you know, cause that can add extra emotion in a business deal that doesn't need to be there. It's a business deal. Um, so got past that and I was like, all right, well, I'm going to go all in on weddings. Still have that business are going to be fine financially. I just really wanted that to happen for us wanting to get my wife that experience, but kept going. And the next year they reached back out to me like, Hey man, we're getting ready for our next Podcast Movement. We'd love for you to submit a bid again. Um, the company they ended up going with did them wrong and hidden fees to the tune of $5,000

Angie Colee (28:39):

Who knew? When you cheap out, you tend to get it back in fees.

Matt Peet (28:46):

So like they ended up spending the same amount of money with them anyways. And I was like, okay. Yeah, sure. I'd love to, um, went back to the drawing board on everything they need and all that kind of stuff. And I submitted a quote this time, you know, adjusted for what they needed versus what they had in house. All that kinda stuff submitted a quote for 17,500 or 18,000, right. At $18,000. And I got the job. So the next year, like finally after like five years, it was like back and forth, free work, losing gigs, all that kind of stuff. I've finally booked it for $18,000 and $18,000 wasn't me cutting myself short. That's just what the bid ended up being. They booked it. And I've been working with them now for four or five years. That was 20, 2018. I think it was 2019, sorry, a good many years now. And I've made that money back that my initial investment with John that I invested in 2014, 2015, whenever that was finally made that money back over the past few years. And the relationship that I have with these guys at Podcast Movement is amazing. Like Jared, he has a daughter and a wife and we go to Disney together. Like we've been to Disneyland with them now and we've been to Disney World and we just, me and my wife just moved to Disney World and Jared's down in Florida. So we get to go to Disney World with them now and like have a great working relationship and helping them with their marketing. And it just, once I booked that, I was like, okay, I'm onto something because I was able to do it now. Obviously I need to be able to do it in faster than six years for it to land, land a lead.

Angie Colee (30:25):

You know what? I'm going to gently challenge that, uh, the time that you move on is your own. And I said, because I think I had somebody say and they meant it well, but like they were interviewing me for a podcast and they were like, so it took you 10 years to get here. What do you think took so long? And they must've seen my face and like quickly rephrased, like, yeah, that could be interpreted in a wrong way. And I was like, well, what I would say to people that are worried about the timeline they're on is, uh, you take your own damn time. Uh, the time that you're on is the perfect, it's the perfect pace for you. Uh, you usually stay where you are until you learn a lesson or you, or you make a connection that you needed to make and then you're ready to move on. Or sometimes in this instance, like they learned a lesson they needed to look before choosing you as the obvious, like say sometimes like the, and I wanted to point that out, like the brilliance of not taking it personally, not shutting the door to this and like not attaching hurt feelings to, well, like they took advantage of me and like we, we worked together and did all this free work and how dare them? Like you just like, I did good work and this really sucks and this really hurts. But then they reached out when they realized they made a mistake and you were there in the clutch to do this good work, to submit this bid again. And you didn't torch the relationship because things didn't go your way. And I think that's really, really important. Like it's really tempting, especially when we attach to something like this is the opportunity of a lifetime. Oh God, I really hope that I do well. Like, and all of that just like realize people can't see me. So I probably need to use my words, like the angst that gets attached to this, the identity that we attach to this. Like if this fails, who am I? Even as a person? Um, yeah. You just, you can't take that personally. And this situation is such a perfect illustration why. Like, even if they were dicks about it, it was just like, all right, well, I tried my best. That was a really good connection. Hey, I've got great samples, like, look at, I can use this as work to get other work. Like there's, there's a bright side to all of that, even though for a while it really sucked.

Matt Peet (32:33):

Yeah. And you know, if, if there's one thing that I could just like, because what held me back, I think on that timeline and I agree like your own timeline is your own, but part of what held me back was this fear that the fear of failure the whole time, like, yeah, I reached out to John and it worked, but in those six years, I should have done that at least once a year for somebody reached out to somebody. Because I mean, I know a lot of really cool people. I've got to shoot with Pat Flynn. Like he was at a conference in Puerto Rico and got to go down there and shoot that for him. And like, I've got to shoot with a lot of awesome people, but I didn't do what I did for John again until three months ago. Um, and so like, I have to get in this habit of like, what can I do that offers crazy amounts of value to somebody with no expectation of anything in return,

Angie Colee (33:34):

Start with generosity, like lead with generosity versus what can I get from you? And I think that's such a critical distinction, you know, I'm, I'm glad that you said that too. Like I have to learn that again. I talked to some of my peers and I have this joke about every once in a while. It seems like we're on this cycle of going back to business 101 and it's like, oh, I'm really struggling lately. And I'm kind of stressed out and like, oh, I should be making more offers. Well, if I need to make more offers, I need to grow my email. Uh, oh, like I've only been teaching this for a fucking decade now, but apparently I need to remember every once in a while that the rules that I teach to other people still apply to me too.

Matt Peet (34:12):

It's it's hard, like doing marketing. Like I have a client that I'm helping with his marketing and this stuff I'm telling him, it's like super obvious stuff. Like, why didn't you do that? Like two years ago, instead of waiting to hire me to tell you, it's like, this is a super obvious fix to your problem. Again, like you said though, like, why am I not taking my own advice all the time? Like.

Angie Colee (34:37):

The obvious is not quite so obvious. And I just laugh at it because this, this theme has been happening lately. If sometimes the advice that I find myself giving is the advice that I needed the most.

Matt Peet (34:49):

Yeah, absolutely. I'm really bad at all that. And I'm trying to like recognize what I'm advising my clients to do something it's like, all right, I need to make that a priority. If it's good enough advice for me to tell my clients that I need to be acting on it.

Angie Colee (35:04):

Exactly, exactly leaders do they lead by example, oh, this has been such a great conversation. They don't get to see the wonderful Disney picture, but I get to enjoy it and like, hell yes. For I'm going to be in Orlando later this year, we need to do Disney together and help. Maybe we bring the audio equipment out in public and just do an impromptu something or,

Matt Peet (35:25):

Yeah, we'll do an extra episode at Disney.

Angie Colee (35:29):

At Disney! Cool. Thank you so much for being on the show. Tell us a little bit more about where they can find you on the web.

Matt Peet (35:35):

Yeah. Go to That's M A T T P E E spelled like the coffee. Um, I need to get some royalties there or something

Angie Colee (35:44):

Yeah I know. Promote the coffee. They're like Matt Peet's coffee. Woo.

Matt Peet (35:48):

That's what I was hoping because they always spell it P E T E so I'm like it's Matt Peet, Peet spelled like the coffee, That's where you can find everything. I'm building out my services over there. I'm switching over. Like I said, I've got one wedding left this year until I'm full on. All of my clients are now marketing clients. I've replaced that wedding income with marketing clients. I've been trying to phase it out over the past couple of years, four weddings total this year, I did two of them this past weekend. So one left and everything is marketing from here on out. And I'm super, I could not be more excited about that.

Angie Colee (36:22):

Hell yes. You and I, we have to talk about my idea for a video project, which is called Fun with Failure.

Matt Peet (36:28):

Awesome. Yeah. Sounds good. And your episode is actually going to be, I don't know when this episode comes out, but your episodes are going to be going live on my podcast The Matt Peet Marketing Podcast as well. So people can find that over on at as well.

Angie Colee (36:42):

Well, I know they know by now that I love to talk. So yeah, definitely go lisen to other podcast episodes. On Thank you so much for being on the show. We're going to have to do this again and I will see you at Disney World.

Matt Peet (36:55):

Awesome. See you then.

Angie Colee (36:59):

So that is it. Another awesome episode of Permission to Kick Ass on the books. If you want to know more about the show or if you want to know more about me, Angie Colee and the mission I'm on to help entrepreneurs punch fear in the face and do big bold things, then head on over to That is all one word together, Make sure to sign up for my email list so that you know whenever there's a hot, fresh and ready podcast episode out for you. And also on Mondays, I like to send out a little newsletter called Kick Monday's Ass. I'm sure you're totally, totally surprised by that. So thank you for being here with me today. I'm Angie Colee. Make sure that you share this with a friend that needs to hear this message today. Like it, share it. Comment wherever you're listening to this today and let's go kick some ass.