Permission to Kick Ass

49: Tracie Shroyer

Episode Summary

What do you do when someone you admire tells you your business idea won’t work? For my guest, Tracie Shroyer, that bad news was the exact permission she didn’t know she needed to let go of one idea and find another. Listen to this episode to figure out where you need to be to make your business fit your dream life.

Episode Notes

You’ve just been told the business you’ve spent months and thousands of dollars building isn’t gonna work — what do you do? Tracie got excited and motivated! In a matter of days, she pivoted to create a business from her heart. Then she took it to the road. If you’ve been facing roadblock after roadblock with your biz, listen to find out how you can take a shortcut to success. 

Can’t-Miss Moments From This Episode:

This one is jam-packed full of advice. Don’t miss out - listen now!

Tracie’s Bio:

Tracie helps online entrepreneurs get past their tech blocks — and launch their online course, membership or other business project. She helps people set up their business’ backend, connect all dots, and make a plan for their online launch, all while living and traveling the US in an RV.

Resources and links mentioned:

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Episode Transcription

Angie Colee (00:02):

Welcome to Permission to Kick Ass. A podcast about leaving self-doubt in the dust, punching fear in the face and taking bold action toward your biggest dreams. I'm Angie Colee, and let's get to it. Hey and welcome back to Permission to Kick Ass. With me today is my friend Tracie Shroyer. Say, hi, Tracie.

Tracie Shroyer (00:25):


Angie Colee (00:26):

I am so glad to have you on, uh, I know we've been involved kind of peripherally for years because I worked for a big internet marketing company and you were involved with several people that I'm friends with through that connection. And so I was glad when we actually got to connect and get to know each other on a first name basis, versus just like seeing each other posting in Facebook groups. No. Well, cause you were always one of the people that I recommended because you are tech savvy, which I am not like, trust me. The production of this podcast has gotten down to like dead simple. I can put this in like Google drive and run it from zoom. And

Tracie Shroyer (01:10):

The thing about being techie is as long as you know, the steps, so you're podcast techie, Angie, you just didn't even realize it. It's just steps and processes.

Angie Colee (01:18):

I like that reframe. Yeah, because we've gotten this down to a process. I had my assistant, which, you know, shout out to my team at A squared that helped me keep everything on track. Like you went through this after you booked the spot on the podcast, like there's a whole automation that kicks in and says, here's how to get ready. Here's how to think of ideas. Here's what to have on hand as we get ready to record, um, reminder that it's coming up tomorrow. Here's the link. Uh, and I did not build all that. I just gave the idea to my team and said, Hey, can you make this happen? I don't. Pushing buttons, not my thing.

Tracie Shroyer (01:48):

It's awesome. You are like legit. Like you are a pro.

Angie Colee (01:52):

Yes. I love it. I love it. Oh man. And this has been fantastic because I love that. I love surrounding myself with people that make me believe that tech is less hard than it is, especially these days. Cause I know it's a lot more intuitive than it used to be. God, I remember in high school being challenged to like code an HTML site. And I was like, what's this is no drag and drop is way more. My pace. Now that we've started the podcasts with the rants about tech. Um, basically tell us a little bit about you and your background.

Tracie Shroyer (02:26):

So I help online entrepreneurs with their tech as you've kind of alluded to specifically when it comes to launching an online course or a membership or some type of business project. Um, and the really fun part about that is, is I've built a business to support my dream of living full-time on the road and traveling in the US in an RV.

Angie Colee (02:47):

Yes. And that's what I loved that when you told me that that's what you wanted to talk about, because I think a lot of people who have listened to the podcast by now realize, especially if you could hear me in different locations that I'm traveling while producing this podcast, while taking on client work while building my own business. And on the one hand, it's like, well, woo hoo living a dream, man, this is something that I wanted to do. And I made it happen. And some days I just wake up and go, is this life? What, how did I get here? Okay. And then some days it's like, I just want to be in a home where things are uncomplicated and I don't have to worry about where I'm going to be next. So I don't know. Do you have any kind of similar thoughts that go through your head when you're on the road?

Tracie Shroyer (03:30):

Well, mine is always just wish my internet was working and we have redundant systems. So my husband also is working full-time on the road. And when we both have zoom meetings at the same time with our cameras on, if we don't have really solid internet, that's our biggest issue. We even have a whole blog post about that because, um, people are just like, how do you do this? And the, and the answer is like background information. We have, we have hotspots for every major internet provider.

Angie Colee (03:59):

Oh wow.

Tracie Shroyer (04:00):

It's, it's probably our biggest expense. Um, aside from the actual RV itself is our internet every month.

Angie Colee (04:08):

Yes. That's a pretty big concern for me when I'm traveling too. And you know, since, since my travel is different, I'm not traveling in an RV. I pack all of my stuff in my car with my cat Stella, and we go from Airbnb to Airbnb. And most of that was that interestingly enough, comes down to tech fears too, because I was scared to be on the road by myself in an RV. And then like if I broke down how to find someone to trust and like, so like I trust my car, my car is relatively new. I can always take it to a dealership. So, and I know basic car maintenance, so let's just drive from Airbnb to Airbnb. I'll get to explore new places, but I'll also get to like settle for a little while and decompress. So that's been interesting.

Tracie Shroyer (04:49):

And you don't have to empty your own sewer.

Angie Colee (04:51):

Yeah. That's, that's a good one. Uh, or worry about like water hookups or anything like that. Like I would just be so I'm sure I could figure it out if I've made myself to it, but it's just so intimidating and like that, I don't know where to start factor kicks in. And I think that stops a lot of people from doing a lot of things, quite frankly. Um, you know, like w I was telling you what the, the travel logistics on this one, wifi is the primary thing that I look for followed immediately by will they let me bring my cat, which was an interesting thing to discover that there are a lot of pet friendly places on Airbnb that will not accept cats. They are dog only. So, yeah, and it's really funny because Stella is like a dog cat. She's totally chill other than occasionally crashing some of my podcasts and my zoom meetings. Um, but like she walks on a leash and she plays fetch and almost all of the Airbnb owners have met her at some point and been like, oh my God, she's so cool. She's so chill. But there's so many places that are like, Nope, no cats. Ah, well, start the search. Here we go. How so, how do you guys pick where you want to go next?

Tracie Shroyer (06:03):

Honestly, we generally have a location and our three kids are in different parts of the country. So maybe we're going to see one of them. Maybe it's something we really want to see. I had Monument Valley on my bucket list for my 50th birthday. So that's where we were last September. Um, and then it comes down to what's the internet going to be like, seriously is where. And so if we want to see something like Monument Valley, zero internet, unless you are at the lodge, the one lodge, you know, where you can be at. So then we plan that for a weekend or we take the time off, but there are entire, like, we went to Canada, um, pre COVID Canada's wifi situation is way different than the US um, we had to really adapt to that. So we kind of had to, we, we made it work, but we took a lot more time off than we had planned. And then sometimes we had to bail. We went through, we were in Maine after Canada, we came into Maine and we had just been struggling with internet for so long. We were supposed to see the whole east coast. And I think we were in New Hampshire at that point. We'd been in New Hampshire for a week and we bagged it and we just hightailed it to Florida when you're over 60 feet long. That, I mean, we're, we're cause we're attract. And, uh, our, our RV is 42 feet. Um, that is not a quick trip, but we were just so desperate. Like at some point you just want something to be easy and familiar. And we knew in Florida, we were going to have good internet. So we went to Florida, we stayed there all winter because it was just easy.

Angie Colee (07:33):

Yeah. Winter in Florida can be like really mild and nice. And so I totally understand why people retire there because the weather is just fantastic. Like right now, as we're recording this, I'm in Asheville, North Carolina. And like, this is the most chill summer I've ever had so far because it's like every day I wake up in the morning and it's like high sixties. And like, the fog is burning off into the sunshine in the mountains. Uh, and then the hottest it's been here so far has been like 82, 83, and coming from Houston, Texas, where, you know, I spent a lot of time. I practically grew up there and San Antonio where I'm originally from, with like hundred and 15 degree summers and then humidity on top of it like, oh man, this is a treat. But at the same thing, like there was one place that I went to where they advertise strong wifi in the Airbnb listing and it kept cutting out. And in fact on one walks through the neighborhood, I was talking with a neighbor who I probably shouldn't say it, but the name of the internet provider was called Suddenlink and the neighbor goes, oh, you mean SuddenDrop, okay, well, this is a known problem. Cool. I think I'm going to have to tether my phone to some of these calls just to make sure that we don't drop. Yup. Super fun technological challenges. Um, I'm still, I'm really interested in this, you know, bucket list and figuring out like, how long are you guys traveling?

Tracie Shroyer (09:02):

Oh, that's an interesting question. When we started, uh, our, I have three children and they're 16 months apart, which is its own story, but, uh, none of them are twins, but when the middle one graduated from high school, our youngest had been offered this really cool opportunity in Tennessee. And he'd been going to high school in Tennessee. So we had not, I mean, we'd seen him in the summer, but we had not done any of the school stuff with him. And contrary to what most people think we were actually liked him a lot. We did not send him away. We gave him a great opportunity. I just like, what was wrong with Kelty? Why did you send him away? Um, so we wanted to be with him, seeing his senior year. And so our daughter graduated in June and had her life all planned out and everything. And we said, let's just go, let's buy an RV and go and spend the next year in Tennessee, we would leave Tennessee when it got real cold or whatever, but we'd come back and do school stuff with him. And so that was kind of how it started. And then as we went through it, we found, we tried to sell our house and we didn't, it, it just didn't sell. The market was different then. So we rented it out and we said, we'll do this until we start having grandkids. Like, this is the perfect time to do it. And our kids are in Idaho, Orlando and South Dakota. And so it was perfect. Right? Last summer our daughter got married and she's having a baby this summer. So now we're like, no, wait a minute. We said, we'd step when we had grandkids, but you went, you had grandkids way too fast. We're not done. So we're in negotiations right now, or my husband and I are kind of negotiating with each other as to like, do we take the house back? Do we, you know, what do we do? So, um, the plan was no grandkids for a while, but then at the same time, like now we'll get to see the kid cause we'll be able to travel.

Angie Colee (10:52):

I think that's so fantastic too, because I think a lot of people have asked me about my plans on the road. And they're like, where are you going next? Or like, where are you going to be in like six months? What do you do in a, I have no idea where I'm going to be. Sometimes when I get here, I, that is like, I have to settle for a week or two and then figure out what the next place is. And that's going to be like a combination of driving distance. Is this a place that I've wanted to visit? Can I find something that I can afford that has the wifi and lets me bring my cat like that? Actually I had planned, I'm currently in Nashville. I planned to go to Charleston next because I thought, Ooh, historical town would love to visit that. Uh, summer is the wrong time to go to Charleston, apparently because all of the Airbnb prices go insane. I found a freaking tin can trailer that somebody was renting out for like $6,000 a month. And I was like, are you washing my underwear? Are you cooking me meals? I'm not paying $6,000 to stay in your tin can cause you're in Charleston. That was so ridiculous. And I was like, well, whoever you are enterprising entrepreneur hosting, your tin can on Airbnb. I hope that you are doing well. But I think you're ridiculous. So I can't go to Charleston because you know, I'm not independently wealthy.

Tracie Shroyer (12:13):

You can go on the off season when it's cooler. Cause you're Texas, you're hardcore heat. But you know, there are better times to go to Charleston. You could go like a little more north, like I got great ideas for you. We'll have to chat.

Angie Colee (12:26):

Yes, definitely. And you know, incidentally, that's been how some of the people have talked about the adventures that I've been sharing, which mostly have been on my, my Facebook page so far, but they're talking me into blogging more and sharing more on social media, which I'm about to do. So the people that have seen my adventure so far have been like, oh my God, how are you finding all of these cool things to do? And it's been exactly through conversations like this, oh, you're going to Charleston. I know a place that you need to go. Or like in Asheville, amazingly enough, I have multiple friends here that I didn't know lived here. And so, uh, earlier I was texting with one and was like, Hey, I'm leaving in like a week and a half. We should meet up before I go only all of the weekends between now. And when I leave her full, because Father's Day is coming up as we record this. And she was like, okay, how about dinner tonight? That's what I love about this business and this lifestyle, because I can just decide, oh yeah. You know, after my last recording of the day, I don't like cooking dinner after podcast recording day. It's a special kind of draining to just talk to so many people in one day, but so much fun. And it wouldn't do it any other way, but yeah, I'm not cooking for myself tonight. So we're going to go out to a fancy dinner.

Tracie Shroyer (13:34):

That's super fun. I love that about this lifestyle. Like I heard that, um, uh, you know, one of the big marketing guys was coming to town to do a presentation. We were supposed to leave and it was like a small group thing and we just decided let's stay. And we weren't going to, it's like, oh, we're going to miss them by two days. And they said, wait a minute. Like, why would we leave? We don't have to go anywhere. And so, um, I love that or, or we'll get to a place where we're like, well, we've seen it all. We've done it all. And I want to ready to move on right now. We've been parked we're in Minnesota, which is where we're from. We're actually staying at one of my family members has a full hookup campsite at their house in this beautiful space. And it's awesome because it's free. And so we'll be here a lot of the summer, but we're both really itchy to go. Like we see people on the freeway on Friday and Sunday and we're like, we're ready to go. And so, yeah. I love that lifestyle.

Angie Colee (14:24):

I totally get that one. That's interesting too, because yeah, you definitely have a little bit more freedom and flexibility to like, I want to stay a couple more days. It's a little bit harder with the Airbnb, unless you can say to the host, Hey, I'd like to extend a couple days, but I've had that happen a couple of times. Like I found out about a podcast conference that's happening that I really want to go to. It's going to be in Nashville, which I just left about a month ago and is like the opposite direction from where I'm going. So now I'm like, I kind of want to meet other podcasters and like figure out what I can do to make the show even better. But I also don't want to drive any more than I have to. Cause I'm already driving alot.

Tracie Shroyer (15:01):

Nashville is a pretty awesome place to have to go back to.

Angie Colee (15:03):

That's true. That's true. And I did find that one, a donut distillery place that I love that did a mimosa flight with mini donuts. Oh my God. It was so amazing. I have to make sure to post that, that was the most surprising about all of the adventures that I've been sharing is how much people really like pictures of my food.

Tracie Shroyer (15:22):

Isn't that crazy?

Angie Colee (15:24):

I know. Like for a while I stopped doing it too, because I was like, this is obnoxious. This is like that older millennial thing of like, look at my sandwich. It's great. And people are like, what are you talking about? You're stupid. Stop posting your food. So I stopped for a while and then people actually started messaging me going, where's the food we're living vicariously through you, you need to. That happened about New Orleans.

Tracie Shroyer (15:44):

I don't know about your parents. But my parents are like, uh, why, why are you taking pictures of your food and who wants to look? Why are people looking at your food?

Angie Colee (15:52):

I know. Well, and that, the funny thing is it's, it's apparently been giving people permission to kick ass. It's been giving people permission to either like try something new or indulge a craving or go out and find it. Especially if they're not feeling safe. And you know, pandemic times I was really careful, especially since my first stop was New Orleans to try and find places that were independent versus chains like local mom and pop shops. And especially if they had like a patio or an outdoor seating area, like, hell yeah, I'm going to be here. I'm going to enjoy the food. I'm going to have all the food. Um, and I think it wasn't Nashville. Yeah. I went to a French restaurant and I ordered two desserts for myself. And then like everybody at the bar literally cheered when, and the waiter was so confused when he came up and he was like, who is this for? It is like, yeah, that would be both right here. And everybody was like, hell yeah, you go, girl, we're going to cheers to you. You're having two desserts. Like, yeah, I am that kid that like gives me all of the food, all of the desserts. Fantastic. I'm just going to like rant about travel this entire time. But what I really want to talk about is the reality of, like you said, working from the road is its own separate thing. Like I know, um, I have like a travel schedule that involves I've and I've got it down to a science. Now that I've been on the road for about seven months. It's like Friday I pack and clean Saturday I load and drive and then Sunday I like unpack and settle in. And then that way I can hit the ground running on Monday and get back to work. Do you have like rituals and routines like that? Or is it a little bit more flexible?

Tracie Shroyer (17:34):

It depends on where we're traveling and what we're up to. We're part of a campground membership where there's camp grounds all over the country. And a lot of full-time people, there are full-time families alone. There's like 70,000 of them. One of the groups that I'm in, it's a huge thing. Yep. And a bunch of them belonged to these campground memberships when we're staying at those campgrounds, we always move on a Tuesday or a Wednesday because the weekend people come in on Friday, Saturday, and Sunday and they get the good campsites and it's full. So when we get there, it's a first come first serve situation. We can't get the site that we want. If we're anywhere else, we, we try to not move on the weekends unless we have long driving days. And we do not drive more than four hours at a time. If we can help it, we're very heavy. We're 26,000 pounds and we're like 60 feet long. So, and that's standard, but that takes a lot of concentration. When I like, if I'm driving, when I drive a car, sometimes I'll get sleepy on a long car trip when you're driving a vehicle like that. And you're constantly checking your mirrors and you're constantly watching what the people around you are doing. You don't get sleepy, but you get exhausted. Like it's different. Like it's not car trip sleepy. It's like, I am really tired from concentrating. Um, and so if we do our, if we are driving during the week, we take turns driving while the other person is on a meeting in the front seat next to us.

Angie Colee (18:59):

Ooh, interesting.

Tracie Shroyer (19:00):

So we do a lot of that because we're almost always on interstates for those big moves and then we have good wifi on the interstates.

Angie Colee (19:07):

Yeah, that's awesome. I was like, I have a similar rule for travel. It's got to be usually within four to six hours because I think that's the max that I'm willing to listen to Stella sing me the song of her people because she just not, she does not like car trips, which it's really funny because she will settle at the new location within five minutes and be totally fine. But in the car, this cat does not like it does not like it at all.

Tracie Shroyer (19:31):

Our dog hates the car. He, he loves the truck. He loves the truck. He has the backseat, we built a whole platform. So he doesn't fall into the pit of despair. You know, he's got a whole platform with a big cushy bed. He's a standard poodle. But when he goes in the truck, he has to wear this special vest, not for a seatbelt so much as the fact that we can't get him in the truck. The truck is too big to get him in. So we have to have this handle on him. He gets so mad at us. He turns around backwards and curls up in a ball and faces the back seat and never sleeps, never falls asleep stairs at the back seat will not respond to us, will not eat, will not drink until we take that vest off of him and get him out of the car,

Angie Colee (20:12):

Traveling with pets. Oh my God. They're so sassy. Stella has a love, hate relationship with her harness too. Um, and the, I take her in a backpack, which has freaked out a lot of people cause it's got like mesh panels, but she's a black cat. So when I, and I don't want to leave her in a hot car, like when I'm stopped for gas or if I just need a break from yelling for a bit. Um, and she's a black cat. I put her in this backpack. I'll usually take her in someplace, which will cause her every once in a while meow. Um, and then people are like, where's the meowing coming from. It's it's it's me. They look confused for a second until they come around the side and just see these eyes like staring out of the backpack. And then she usually meows at them and they see your teeth and like, oh, it's a cat. So funny. Um, I don't like the interesting thing for me too, has been, I have to travel on the weekends, I think just because of how I've structured my business day during the week, which is I, I resisted it for so long because I thought I'm a true creative and I just, I need freedom and flexibility everyday, but really that just turns into chaos every day. And I don't know what I'm doing. So I worked really hard to get my schedule down to where like Tuesday and Thursday are my coaching call days, whether I'm being coached in a mastermind or I'm I'm coaching someone else, Wednesday are my podcast recording days. And then those are like the only days that I take calls, I leave Monday and Friday free so that I can explore if I want to. And then on those calls scheduled days, if I have an unexpectedly light day where nobody booked any calls, that's also an adventure day, like, or catch up on work or whatever it is. Um, so do you have any kind of like scheduling that you do as you're traveling like that?

Tracie Shroyer (21:52):

So Fridays, I always leave open for the same reason, because then we can go out exploring if we know far ahead enough that we're going to want to do something. We'll block out some other days. Mondays I am a true introvert. And so the, if I know I have a call on Monday morning, I start stressing out about it on Sunday. So I don't do any calls on Mondays if I can help it, unless it's an emergency, because sometimes I help people with their launches. A lot of times they're on my launches and sometimes there will be an emergency. And so I then have Mondays open for that. So I try to squish everything into Tuesday, Wednesday, Thursday. And it's also with the video calls. It's also like a makeup and hair thing, right? Like there are some days that I just do not want to be presentable.

Angie Colee (22:36):

Yeah. See, that's another consideration too. Especially post COVID as like, we, I hate the word new normal, but like, as we readjust to the clearly things went off the rails for the pandemic. And I used to joke that I had like work PJ's and then regular PJ's because I was always dressed for comfort since I worked from home long before the pandemic. But now it's like, as we're entering a world where more and more people are comfortable with remote work, what does that look like? What does that sound like? How do we adjust? And so I'm trying to like update some of my wardrobe choices here while also not putting on a full face of makeup and doing my hair everyday. Cause I just don't want to, I don't, they can't see it, but there's a sign behind me that says fresh out of fucks. I bought that sign for a reason. It's totally true.

Tracie Shroyer (23:27):

We're home in Minnesota where my parents can drop in or my aunt and uncle who live on this property can be walking by. And so the first thing my mom will say to me is, are you not feeling well today? I think you could use some lipstick.

Angie Colee (23:42):

I thought it was going to be one of those things. Cause like it used to before everybody was familiar with working from home and working remote. Um, I had a lot of friends that mistook working from home to mean free anytime I need. And so they would come drop by and it's not that I was upset. Cause I know that I'm fortunate to have friends that want to just like drop by and visit or invite me to lunch or let's go do pedicures. But I felt myself constantly getting frustrated. Cause I had to remind people like work from home. Work being the keyword. Yes. I have to actually be at the computer. And this is actually come up a little bit with the adventures that I have now too, because people are like post more of your ventures and I'm like, you don't understand every adventure I've had. I posted the rest of the time I'm working. Somebody has got to pay for these bills again, I'm not independently wealthy. So, you know, I've got to pay my Airbnb host would like me to actually give them money to stay here as much as I'm sure that they think my cat and I rock, they, they have a business to run too.

Tracie Shroyer (24:42):

One of the funniest things that ever happened to us around that is my mom and dad have a house in Phoenix in the winter and we will go there. We've learned to only go there on the weekends because we were sitting, my husband is actually not a creative and not a freelancer. He has like a legit job where he has to be on calls and you know, look like a normal human and be professional. And he was on a zoom call with people. He was actively talking, he was presenting. My dad walked up behind him, put his hand on his shoulder and said right into my husband's microphone. Um, Brett, what kind of wine should I get for Easter on Sunday

Angie Colee (25:22):

Read the room or lack thereof. Yeah, I had, I had an ex partner.

Tracie Shroyer (25:26):

You see him. And he's like, I'd like to introduce my father-in-law. And then my, my, um, my dad got so embarrassed now they give us pretty free. Like they don't come near us if they think we might be on the computer. But it's like, what, why do you think, what, who do you think he was talking to? Like, do not understand any of this. And we run into that too. Like my mom and dad showed up this morning and they said, are you working? I'm working.

Angie Colee (25:51):

I'm free to talk. If you see me like sitting in the corner, staring off into space. But if you see me talking assume that there's somebody that I'm talking to and I haven't just slipped into a dissociative state randomly. Um, yeah. I used to have a partner that like for some reason and he worked for NASA, so it was the strangest thing. Like I never interrupted his meetings cause it's fricking NASA, but he had no problem coming around and like sticking his nose into the webcam right here, interrupting meetings, like what is wrong with you? I make my money this way too. Cause, you know, I think there's a lot more understanding for that now with remote work becoming so prevalent. And I can't say that I love the pandemic cause it was horrible. Uh, it's a global tragedy of course, but I think one of the best things to come from it as a result was so many people recognizing that they didn't have to be in an office, tied to a desk, um, that they could have a little bit more freedom and flexibility and heaven forbid even get more work done in less time when they weren't focused on being 40 hours at a desk. It's been amazing.

Tracie Shroyer (26:59):

Yeah. I agree with you 100%.

Angie Colee (27:01):

Well, And I know, um, there was one thing that we talked about before the call that I thought was really interesting too, because of the way that you framed it, you talked about getting some bad news from one of your business building heroes and it being like the best thing that you could have heard. Will you tell us a little bit more about that?

Tracie Shroyer (27:18):

Sure. So, um, I was not always techie. I used to have a different business and it was a business, my husband and I did together. And it was all about teaching kids about financial literacy. And we were pretty like pretty hardcore in how we did it. And, and um, we wrote a book about it and our kids were on a budget when they were seven. They managed all their own money. They paid for all of their own things. And so we were really excited about this idea and it just was not gaining traction. So I paid for this really expensive mastermind, especially cause I wasn't making any money. So it seemed extra, really expensive. And I was six months into this really expensive mastermind. I show up at the first live event and we had shot videos. And so the, the guru running, the mastermind reviewed my videos and he said, you know, how were these received? And I said, not well. And he said, you know what? I have to tell you that I don't think this business is going to work and that like you could, it was a collective like air suck out of the room moment. And he was very gentle, really gracious. He, you could tell from his face, he did not want to say this to me. And he knew this because he had experience with my particular type of product. It wasn't that he was just about crushing dreams or anything like that. I still love him to this day. I mean, he's still one of my all time, like big mentors, superstar guys. Um, and he was so worried and this would happen on a Wednesday. It was a very first day of the event. It was a five day event. And so I sat back down and we walked, talked through it and why it wouldn't work or whatever. And I sat down and I realized I had a huge sense of relief because in my soul I knew it wasn't working. And he had just given me permission to be done and move on to something.

Angie Colee (29:17):

I love that, you know, cause like on the one hand, the devastation right of being like this thing, that your work, that you've worked so hard on, that you clearly care very deeply about just isn't working. Like that's kind of a gut punch in and of itself to react to. But just recognizing that there's a relief buried in there too of like, I don't have to keep working on this. Like I think there's so much kind of lore tied up in the entrepreneurship world, the entrepreneurship space, especially in the US where it's like, no, like you have to keep going. If you just keep working at it and you just keep investing in it, eventually you're going to hit that. And you're going to have that hockey stick growth where like, Ooh, takes off like a shot. And I don't know anybody that it's really happened that way.

Tracie Shroyer (30:07):

No. And you know, I think we have a sense too. I, one of the things, when I'm helping people with their online stuff, a lot of times they're going down a path of something that they've done in the past that they're an expert in from corporate America or, you know, something they know that they can do. And so it's like the low hanging fruit, you know, I did this for years in my job. I got downsized, whatever. Now I'm going to turn it into something online, but their heart isn't in it. And for us, what it was is this kids and money program had worked really, really well for us. Our friends were in love with it. They're like, oh, can you teach our kids? You need to do a program. You need to write a book, but I never loved it. It was like my personal life. And I was doing it as a service to other people. And I just, and maybe that's why it was never going to work, honestly, I think because you do really have to have your heart in something. Um, and so I think that I actually thought it was a little bit like off my rocker because instead of being, oh no, what am I going to do for the next five days? I was like, what can I come up with? Like, I couldn't just let it sit. I had to come up with something new. And so when I talked to my husband that I was like, guess what I was just told this business is never going to work. And he's like, you sound a little happy. Have you been drinking? But it was, it was just such a, um, a realization that I had been going down the wrong path. It was the square peg round hole type of thing.

Angie Colee (31:32):

I love that. You know, I've been writing some notes as you were talking and like, I'm definitely, I know there are people that disagree with me and the great news is that you can't talk back right now. So screw you. Um, what I, I am one of those people that says that you have to have some sort of passion for it. And I totally get that there are people that are sustained by the money, but like if the money is not coming or if you hit a rough patch, like think about how easily it is to get disenchanted, quit frustrated, uh, when you're just chasing the money. Like I loved writing and I still love writing as long as I'm really doing it for me or for like projects that I'm super excited by an interested in. But after 10 years as a copywriter, there was somewhere in there in the pandemic, especially where it was just like, I don't want to do this anymore. This isn't what I want to be doing. I had a passion for it. I pursued it. I got really good at it. I made a lot of money doing it, you know, both for myself and for my clients. Okay. Now I'm ready for the next thing. And so I honestly think I would, if I had ignored that feeling of like, I've lost kind of my passion for this, unless it's writing for my own stuff, that I would have turned in less and less work and like wound up sabotaging myself, just because I lost that joy of producing the work. So I think, you know, I'm totally on the same boat with you on that one. It's like you have to have some sort of passion for it. And if you recognize at some point that you are just doing this, just because, maybe try something else

Tracie Shroyer (33:05):

You know, what's really interesting about that is, um, when I got involved in tech, it happened at that event that when I got to the event, if anybody had asked me if I was techie, I would have said, no, like I do not know anything about tech, but I was a virtual assistant also at the time. And so I was kind of doing a few techie things here and there. And when I had paid for this course, I was like, I am going to figure this out. Like I am, I am going to go all in. And so after he gently told me that my business wasn't gonna work, I'm sitting at a round table cause we were at round tables. And uh, people were saying like muttering under their breath, oh, he's talking about landing pages. I don't even know what a landing pages, how do you do this email service thing? And it wasn't that I had a passion for tech, but I had the answers that they needed. And so I just started answering people and they said, you know, you should have a business doing this. And I thought, well, now that you say that, I guess I didn't think about it at the time. Now that you say that my passion at that time, wasn't for the tech, it was for helping those people. They had paid the same amount of money that I had paid. And I was horrified that they could have gotten six months in this huge investment and not have known the very basics. And the program has been rejiggered now, so that they cover all that. And it's all fine and good and whatever. I don't want to bad mouth anybody, but yeah. Um, they, my passion did not start out for the tech. It started out for the people that I wanted to serve. And so I think sometimes that can be the passion too now, oh I'm totally into the tech, which most people like how people always tell me that, like, you can't be passionate about tech Traiey. There has to be something else. No, it's like a puzzle for me. Like if this does not work. There is something broken and I need to figure out what's broken and fix it and think it through. And, um, I'm a total escape room junkie. I love jigsaw puzzles. Yeah. But yeah, either way.

Angie Colee (35:01):

Yeah. Yeah. And I, and you can discover a passion. I think that's a great point too. Like you can think that you don't like something and then discover through, you know, happenstance or necessity that you actually like it a lot more than you thought. Like, I think it would surprise a lot of people to find out, given how much I write, if you're familiar with my work, um, that there was a point in time when I thought I hated writing. There really was. Um, and, and it wasn't recently, it was actually in high school and college when people told me how to write and that this rigid structure that we follow in order to write, you know, our paragraph, our intro, our three supporting points in our conclusion like that, that was really the way that you wrote successfully. And I almost kind of had to unlearn all of that writing to get really good at the kind of writing that I do now, which was interesting. So I started out kind of similarly, like, I didn't think that I liked this. And then I discovered, Ooh, I could do it differently from what I've been taught to do. Actually this is a lot more fun now than I thought it was.

Tracie Shroyer (36:04):

Well. And the flip side to that too, is I'm passionate about travel. I'm passionate about being in an RV and people have often said to me, oh, you should make that your business. No.

Angie Colee (36:15):

Like digital nomand instruction or something

Tracie Shroyer (36:18):

Exactly like teach other people how to do it. And I thought, you know, I don't want that. I don't want to feel like every place I go, I have to write a review or do a blog post or take X, Y, and Z pictures and monetize something. I pass. There are some times that you can be passionate about something and you just want that to be your passion because it gives you pleasure. You don't have to monetize a passion. And I think that's another thing is like, there's, there's somebody in particular who keeps telling me, oh, I don't think you're passionate about tech. I don't think. And I'm like, who are you to say that to me? You don't know what I'm passionate about. And they really think I should go down the travel road. And I'm like, no, not I'm not going to do that. I like having my two worlds.

Angie Colee (36:58):

That's that's a good point too, that I didn't think we'd wind up talking about on this call. Like, look guys, if you ever hire a coach to work with you on your business, to help you figure out your vision, get clarity, figure out next steps or something like that. If there's somebody that is overly prescriptive like that, I'm going to encourage you to cut bait and run. Because I don't think any coach should come into a situation presuming that they have the solutions for everyone. I know flat out that there are people that, that don't like me. That's great. I probably don't like you either. It's fine. There's 7 billion people on the face of the planet. You can find someone that you like. There's a lot of people that do business coaching. You'll find someone that you like, it's great. You don't have to like me. I don't have to like you blessings to you, my friends. Um, but I, I think, you know, I'm so passionate about that. Like I'm anti prescriptive coach. And I think lot of like inadvertently frustrating some of my students sometimes, because they'll ask me a question and say, what do you think I should do? And I'm like, I don't know. What do you think you should do? And they're like, I'm just looking for answers. And I'm like, I know, but I don't have them because I'm not in your head. And you know, I can tell you what I would do. And I could give you the reasons why I would do that. And I could tell you the pros and cons that I see from outside the situation, but still at the end of the day, anything that I decide to do could very well clash with what your gut is telling you to do. So I'm not going to tell you what to do and they hate me for it, but then they appreciate me for it because afterwards they make a decision that isn't a lot, like you said, this is my gut feeling that I don't want to monetize this passion. You may change your mind at some point, you may never change your mind, but you've got to follow your own gut instinct at a certain point when building your business for better or for worse. And you might wind up being right about that. You might wind up rethinking that, but like I'm definitely in team don't tell me what to do in terms of coaching. Um, I don't know. It's always worked out better for me. I think when I work with people that encourage me to trust my own intuition and follow what my brain and my heart and my gut are telling me is right for me and for my students and for the future of my business, versus somebody that says, no, trust me, I've put tens of thousands of people through this exact process. Just follow the steps. And to a certain extent that's true, you know, follow the steps in a learn what you can from it, but always, you know, learn it and then make it your own and do what feels right for you. Yep. So, um, and then I, I loved this other thing that you talked about at the event where I think you were, you were spot on accurate. A lot of people would have felt really super defeated to come with this business idea and then be told by the guru himself, like, Nope, not gonna work. Um, and instead of like leaning into that defeat and being like, oh no, I'm here with all these other super smart business people. And I have an idea that doesn't work. Whoa, whoa is me. There can be a tendency to have a pity party. Right. I know I've fallen into that trap before, but you said something that was so great that I wrote it down, like, Ooh, what can I come up with now that I can work on for the rest of this weekend that I thought was really important? What do you think led you to that versus just sinking into this isn't working, oh no, woo is me feelings?

Tracie Shroyer (40:19):

Well, I'm a quick start. So like, it is, it is very common for a coach that I'm working with to say, after they've worked with me for awhile now, I'm just giving you an idea. Like, don't, you need to think about this for one week because otherwise they'll throw an idea out in the next day I have a website and I have the social media channels all set up. And so.

Angie Colee (40:41):

I know a lot of people that operate like that idea to idea.

Tracie Shroyer (40:45):

They had a business center. And so this happened on Wednesday and by Friday night we had a cocktail reception and I was passing out business cards for the new business. So, um, yeah. And it was, and it was great. And I totally got away from what your question, your original question was I got sidetracked.

Angie Colee (41:02):

No, that's that's Hey, I get sidetracked all the time. It was basically about like what made you decide to lean into the excitement of what can I come up with versus leaning into the disappointment of, oh no, my business idea won't work

Tracie Shroyer (41:14):

For me. It was, it was actually financial. Like I had joined this mastermind. I had six months left to go before I was either done or I had to renew. And I was determined that if I had made such a stretch to pay for this, I had to come up with something else. And what better place to do it than surrounded by like the smartest people I'd been in a room with. Maybe they didn't understand what a lead magnet was or an email service, but they were all experts in whatever they were there for. And I think that that's such a cool spot to be in because I, my it's interesting. I'll talk to my parents or friends or whatever. And they all think that I have all these friends all over the world because I travel and that's not why it's big. And I know all this stuff, like I know a lot, a little about a lot of things because my clients and the people I hang out with are all experts in their fields, whether they're a shaman or they help women in leadership or, you know, whatever they might do. Um, and so, yeah, it's just such an interesting place to be when, when you're, when you're in a spot like that, at least for me, it was, it was sort of the, I have to take advantage of the situation cause I might never be in this spot again.

Angie Colee (42:25):

And I think all of that is so that, I mean, that speaks to a good mindset, I think, which I would encourage if you want to be in business for a while, if you're already in business to adopt this kind of mindset of like, okay, what next, what do I do now versus is this a sign that I should quit? Oh my God, I always, and then just like dog piling on yourself with all the shit that you do wrong, which is clearly proof that you were never meant to be an entrepreneur. Newsflash. I don't know, a single entrepreneur out there that just like walked into a room and said, Hey, I have a million dollar idea. And somebody else went like, okay, here's a check for a million dollars. Like, it just doesn't work that way. The I've railed on this before in past episodes too. But like the idea of you can take your laptop to the beach, fuck that I'm not taking my laptop to the beach. If I'm at the beach, I want to enjoy the beach. No. Oh, I, yeah. I hate the idea that people talk about. And that's really the whole reason behind why I created this podcast too, because the first time that I spoke to someone who, you know, behind closed doors expressed their whole, the meltdown that they were going through. Every time, every time they took on a new client, they had been doing this for years. But for some reason, every time they took the money, it was like, oh my God, can I do this? Will I let them down? Will they hate me? Is this the one that ruins my reputation? And like, should I give their money back with every? And it was like, I thought I was the only one that did that.

Tracie Shroyer (43:49):

I was just going to say, that has to be kind of common. I do that all the time,

Angie Colee (43:53):

But just that person, having the courage to say that behind closed doors to other entrepreneurs, it was like a light bulb moment for me. Wait, I'm not the only one going through all this. I thought you were that person that just like, had all their shit together and confidently walked into a room and just handled things. And I think that a lot of people think that about me when they see it from the outside. And so, and that's just inspired, like I said, the idea behind this, that like, you can feel all these things, be worried about whether you're going to make it, uh, constantly anxious. If that's the way you process things and still go out there and create a business that sustains you and helps people. And that's the beauty of this. That's what gets me all jazzed up about it. Oh, and that mindset.

Tracie Shroyer (44:38):

That's the definition of an entrepreneur.

Angie Colee (44:41):

You just keep trying until you find a way that works like the other entrepreneur, the other definition of entrepreneur that I like to float out there that I think makes a lot of us laugh is stubborn.

Tracie Shroyer (44:55):


Angie Colee (44:55):

Tenacious, persistent. Those are other words for it. But I like to, you know, I just refuse to quit until I find a way that works and that doesn't, I'm not stubborn in the sense that I keep trying the same thing over and over and over again. That's the definition of insanity, trying the same thing, expecting different results. Don't do that. But if you keep coming at it exactly the way Tracie said that, like, okay, well that's not going to work. What else can I come up with? That's the exact, oh, genius, genius, genius. I love it. We're running up against time. And I think we're going to have to do like a part two follow up or something like this and just rant about travel some more, but tell us, yeah, I know. Tell us that time. Just flew by as crazy. Um, tell us a little bit more about where to find you online.

Tracie Shroyer (45:38):

So I am, my website is launch tech made easy as I'm all about the tech. Yep. And I also that's my Facebook handle too. Um, actually my I'm sorry, it will, that will get you there. It's Launch with Tracie Winge Shroyer or something. Somebody told me that was a good idea, but you go to launch tech made You'll find me, you'll find a lot of really great resources. We're putting the guide on there on how to get internet when you're on the road.

Angie Colee (46:05):

I need it.

Tracie Shroyer (46:07):

I just have to make it pretty.

Angie Colee (46:09):

I know people that can help you make it pretty if you want. That's fantastic. I'll make sure that they have clickable links in the show notes so that they can find you easily. Oh my God. Thank you so much. This is such a fun conversation. I can't wait to do it again.

Tracie Shroyer (46:22):

Yes. Thank you.

Angie Colee (46:26):

So that is it. Another awesome episode of Permission to Kick Ass on the books. If you want to know more about the show or if you want to know more about me, Angie Colee and the mission I'm on to help entrepreneurs punch fear in the face and do big bold things, then head on over to That is all one word together, Make sure to sign up for my email list so that you know whenever there's a hot, fresh and ready podcast episode out for you. And also on Mondays, I like to send out a little newsletter called Kick Monday's Ass. I'm sure you're totally, totally surprised by that. So thank you for being here with me today. I'm Angie Colee. Make sure that you share this with a friend that needs to hear this message today. Like it, share it. Comment wherever you're listening to this today and let's go kick some ass.