Permission to Kick Ass

52: Tricia Brouk

Episode Summary

As a director for film, television, and theatre, my guest, Tricia Brouk, knows what it takes to play the part. That’s why it might surprise you to learn that in her role as an entrepreneur, she is committed fully to being her authentic self 100% of the time. If you’ve been feeling the pressure to be someone else, listen now to find out why being you is exactly what your business (and the world) needs.

Episode Notes

After a friend asked Tricia to direct their TED talk, she realized there was an entire world of people who needed help finding their voice. Whether you’re running your business or stepping up to the speaker’s podium, this episode is full of motivation to help you share your story with the world… no permission needed. Listen now. 

Can’t-Miss Moments From This Episode:

This one is jam-packed full of advice. Don’t miss out - listen now!

Tricia’s Bio:

Tricia Brouk is an international award-winning director. She founded The Big Talk Academy and was the executive producer of TEDxLincolnSquare. She curates the Speaker Salon in NYC, hosts The Big Talk an award-winning podcast and her book, The Influential Voice: Saying What You Mean For Lasting Legacy was #1 pre- order new release on Amazon. 

Resources and links mentioned:

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Episode Transcription

Angie Colee (00:01):

Welcome to Permission to Kick Ass. A podcast about leaving self-doubt in the dust, punching fear in the face and taking bold action toward your biggest dreams. I'm Angie Colee, and let's get to it. Hey there. And welcome back to Permission to Kick Ass. With me today is Tricia Brouk. Say hi, Tricia

Tricia Brouk (00:24):

Hi Tricia.

Angie Colee (00:26):

That never gets old. I love the dad joke approach to it. It never gets old to me. So tell us a little bit more about who you are and what you do.

Tricia Brouk (00:33):

Angie. It's so great to be here with you. Thank you so much for having me. I live and work in New York City. I have been here for over 30 years. Been working in film, television and theater, and in the past four years have moved into supporting speakers and thought leaders in becoming impactful communicators. And in order to make the world a better place, that is what I do. I have been doing this for a long time and being able to inspire people who have powerful stories to share those stories in an impactful way, in order to change and even save a life is what I do to get up out of bed every morning.

Angie Colee (01:15):

Oh, I love that. That's a big mission. Isn't it? But it just, oh, it feels so good.

Tricia Brouk (01:21):

I think, yes. My mission of amplifying and elevating voices in order to make the world a better place can seem big. And the reality is every time another speaker begins to share their powerful message, that ripple effect happens, the ripple effect is happening and we're going to have an impact on humanity.

Angie Colee (01:41):

Oh, that's so amazing. And I know I met you through happenstance too, because I took one of your workshops on, um, what, what is the name of that workshop it's escaping me right now.

Tricia Brouk (01:51):

Art of the Big Talk, Stepping into the Red Circle.

Angie Colee (01:54):

Ooh, I loved that one. It was so good too, because I know I don't have a problem talking. Obviously I have a podcast, but it was so interesting to me, how even somebody with experience stepping onto a stage, speaking on a podcast can fall prey to nerves and wondering what other people kind of want from you and, and kind of miss out on the opportunity to speak their own personal truth. I know that you helped me with a potential pitch and I, we were work shopping it live on video and it came out that, uh, I was kind of playing small and I think we landed at set your to-do list on fire or something. That definitely feels very authentic to Angie, but it was really interesting to me after the fact how head trash kind of played into that.

Tricia Brouk (02:44):

Yeah. I think I reminded you that your podcast is called Permission to Kick Ass. And, and that you weren't kicking ass in that moment. And I think once you gave yourself permission to actually kick ass, then you stepped into who you're meant to be as a speaker. And that particular masterclass is really about stepping into the red circle and having that kind of credibility and visibility. So knowing the difference between an idea and an issue and ask and all the things that Chris Anderson talks about, but the reality is your story matters and there is one person out there who's meant to hear it. There's 7.8 billion people on the planet, and if you're not going to share your story, if you're not going to speak your truth, you've got to be able to share your story and to trust that what you have to say matters because there is someone out there who needs to hear it. And that is why this work is so important.

Angie Colee (03:33):

Oh yeah. I struggled with that even with putting together this podcast because you know, all those for fears and self-doubts kick in, but in doing a lot of work with a lot of different coaches, including yourself, figured out that, that refocusing on that person on the other ends, that you could help, even if it's just one person, I think takes away a lot of the nerves. I really just wanna help this person. And if I put aside my own ego and my own fears about how other people are gonna perceive me, people that aren't that person that I am trying to help, then that becomes a lot easier to move forward. I think. Would, would you agree with that?

Tricia Brouk (04:07):

I do. And, and you've gotta coexist with fear. Fear's never gonna go away. I've been on stage my entire life. I've performed at opera houses in Europe for 2000 people at a time. It's something that I always experienced was the nerves, the sweaty palms, the butterflies in the stomach. And when you learn how to coexist with that excitement and with those nerves, then you can be of service to the audience, whether you're dancing or whether you're speaking or whether you're doing any kind of performance from a stage. So the moment you remember, it's not about you and you make it about the audience and serving them. You can coexist with that fear long enough to allow it to become excitement, which will fuel a much more multidimensional performance.

Angie Colee (04:56):

Oh, you just reminded me of this great quote that I heard recently that I love. Uh, and I can't remember who said it, but I'm gonna have to look that up. It was something along the lines of the, the distinction between fear and excitement is the breath.

Tricia Brouk (05:11):

I love that.

Angie Colee (05:12):

And when I thought about that, that was kind of like a gut punch to me because, you know, I performed on stage of spoken on stage two and that same thing happened. I was always terrified right before I stepped onto stage. Uh, I even had a performance at a, a professional conference, which psyched me out even further, because for some reason in my mind, I was trying to differentiate between, um, all the performances I had done with my band and rooms full of strangers. And then having to sing in front of colleagues seemed to be a whole different level of terror. After the fact, a whole bunch of friends of mine told me that it looked like I was just up on stage having a blast. And I was like, really? I was like terrified. And just channeling that into the dance.

Tricia Brouk (05:54):

Yeah. And that's where the rehearsal and the practice comes in. The more you do this, the more you prove to yourself that you are A not gonna die. You're not gonna faint. You're not gonna embarrass yourself. And the more you do it in front of people, you create that confidence, confidence loop of I am going to be okay and coexist with the fear while still performing

Angie Colee (06:18):

I love that. Uh, I just wrote that in my spiral notebook here and underlined it a couple of times, practice helps you realize you're not gonna die. I feel like so many people need to hear that message, like the whole point of practicing instead of just going out and winging it is so you can work out those kinks in advance so you can get those inevitable trips and stumbles and fumbles all out of the way and figure out where you are losing your place. Figure out where maybe this story kind of falls a little flat. I'll insert another one here. I, I imagine that you practice a lot with the speakers that you trained.

Tricia Brouk (06:58):

Well, I'm a believer of memorization. I come from a theater world and we are not going to improvise Shakespeare. We're going to say the words that he wrote. And I feel the same way about the scripts that my speakers write. They spend hours crafting a gorgeous, powerful, impactful inspiring script. Why would they not memorize that beautiful piece of work that they spent hours and hours identifying which word to say. And that's why when you go through the process, working with me specifically, because I believe in memorization, you're gonna write a script. And from that script, you're gonna then begin to memorize. And the memorization process is not sexy. It is Gross boring memorization, it's bicep curls it's plies, and you have to just keep doing it and doing it and doing it and listening to it on a recording and reading it and having it on note cards and reading it again and reading it again until it is in your DNA. And the mistake most speakers make is a, they think they don't need to memorize, and they can just work from bullet points. And that's a good speaker, not a great speaker. When you memorize and you move beyond understanding that the work is in your DNA, then, it becomes a playground. You literally have the audience in the palm of your hand and you are free. Memorization is not about being a robot. It is not about being so rehearsed that you sound robotic. It means you're so rehearsed that you are no longer connected to the pages, but it is literally part of your DNA and you can play and be free. And anything that happens on that stage, you can riff off of, and then you can find your place right back in that script.

Angie Colee (08:50):

Oh, I love that so much. And that reminds me of, of people that I've worked with and spoken to in the past that said, you know it, to, to bring it to a business context, uh, I'm not good at sales and we'll talk about scripting. And they're like, well, but I don't wanna read off a page. And I've told them something similar. You know, that I never made that connection until just now, when I heard you talk about memorization allows you to play, allows it to become part of you, which I think is so, so brilliant guys. Haven't forbid you have fun with your business. Have fun on stage with all this stuff you're doing. Oh goodness. But I love that. Even in a sales context, if you have that script there, you can memorize it. You can practice it, you can play with it. And then it just becomes part of who you are and allows you to have a genuine, an authentic conversation with people. I love it.

Tricia Brouk (09:38):

And sales is service. When you think about the masterclass that you and I met on the art of the big talk on day two, I talk about the big talk academy and I never feel like I'm selling it. I am simply saying, here is this in credible opportunity. Here's what it looks like. Here's what it, your experience will be like, here's what you're gonna get out of it. And that's something that I invite everyone who's listening as well to think about when you understand how much you care about what it is, you're talking about, whether it's a program, whether it's a, a speaking engagement, whether it's a story you're telling connect to why you care about it and memorize have a script near you, or have it memorized so that you can share why you care about it from a place of absolute potency. And that is going to inspire your audience to take action.

Angie Colee (10:34):

Oh, I love that so much. I think where a lot of people get in trouble with making a high ticket offer like that is they worry about whether people will like it. And I think that goes back to what we were talking about at the beginning, where one way to get rid of your nerves is to remember that one person you're gonna help. Maybe it's multiple people that you're gonna help with this course or program or coaching that you're offering. But it's really easy. I don't wanna say easy. I wanna say it's a heck of a lot easier when you're tapped into the purpose and the mission and why you're helping them and the belief that you can help them versus worrying about whether this is a presentation and you've hit all of the points. You know,

Tricia Brouk (11:13):

It always starts with mission values and purpose, always. We at my company, The Big Talk, we start our team meetings by having each team member alternate who reads the mission and the values. And the vision of our company. And it is our heartbeat. It's our North Star. It's why we do this. It's why we serve. And if you are a new entrepreneur who wants to sell something in order to get rich, great, go back to the mission, the vision and the values and why as well, and that will assist you in getting rich. But if it's only about your bank account, you're missing the point and all of your customers are gonna miss the point too. And that's why, whether you're selling a, a, something that's $5,000 or something, that's $500,000. The reason you're doing it needs to be aligned with the why you're doing it. And that's why getting clear on your mission, vision, purpose, and values is so important. And we teach this in The Big Talk Academy. We teach it in The Speaker Salon. My one-on-one clients know what my values are, and they include inclusion, respect, curiosity, excellence, dignity, compassion, and love. And if you wanna work with me, you have to align with those values. And if they don't line up, I'm not gonna work with you no matter how much you wanna pay me.

Angie Colee (12:40):

And I love something that you said, if you want to get rich, I, I wanna point that out to everybody. There's nothing wrong with wanting to be rich. And I think there's a lot of head trash cuz like I grew up, uh, in a poor family with a, a single mom and I had a lot of head trash around being rich and, and who rich people are that frankly wasn't even true. And I had to do a lot of mental work to understand that there's nothing wrong with being rich. In fact, having more wealth allows me to be even more generous than I already tried to be as a person. I think wealth and, and richness is a way to amplify who you are as a person. And it's not a bad sign. It's not a bad thing to want to be wealthy, but by the same token, exactly what you said. If the intent is not to serve, if the intent is just to get rich off the back of others and not help them in some way, then it rings true. Or it rings a little bit false in all of your messaging and people kind of disconnect without even realizing why they're like, Ew, I don't really like that. It's it? Mm. Something about that as a turnoff,

Tricia Brouk (13:45):

Absolutely. Angie being rich is your birthright. Abundance is available to everyone. And when you are aligned with serving, the wealth will come to you. And what you touched on is exactly what happens when a speaker takes a stage. It's the same thing. When someone is selling out of alignment, if a speaker takes a stage and they're not in integrity with who they are, they're not being themselves, no matter what they say, we may believe what they're saying from the stage, but we won't trust them. And the trust part is that intuitive part of this person. Isn't really being who they, who they truly are. So I can't trust them. Same thing with same thing with selling, same thing with serving, if you are incomplete alignment and absolutely know that the offer you are providing is good. It's going to take your client, your customer, your audience, to the next level. Then there's nothing about that that's out of alignment. And back to what you said earlier, it's no, it's, it's your it's nobody's business. Whether they like your offer or not. It's your, it's your business as to, you know, it's good. You know how to talk about it because it's, it's um, meaningful and it's aligned with your values and your mission and whether somebody else likes your offer is not your business. Your business is to put yourself out there authentically with dignity, curiosity, respect, and the, the right people will come to you. You'll attract the right people.

Angie Colee (15:19):

I love that because it's so easy to focus on that and get yourself all outta whack cause I think that's exactly what I did when I took your course. I started thinking Ted talk big stage. Oh my gosh. Like this is a moment, you know, if, if I stepped out onto a stage, I can't possibly say set things on fire, kick ass, Woohoo. Like, I have to be some sort of professional quote unquote version of myself. And so I spent so much time thinking about what do people want from me? How can I sound professional that I, I still, you know, it's still so funny to me, how, when we got on that hot seat within five minutes, you figured out how, how inauthentic I was being and how I was kind of hiding by not being permission to kick ass

Tricia Brouk (16:06):

Right? Well, that's something that I, I pride myself in. I see people and that's from years of being a director and creating a safe space for my actors. I need to make sure that they can be vulnerable and they can be honest and truthful in a scene. And so I see the truth of people and I am going to reflect that back immediately.

Angie Colee (16:31):

I love that. I've used the same analogy with people that I've worked with too. Like I'm reflecting back what I see. I'm, I'm trying to be a loving mirror right now and show you what I see is this, the image that you want to project to people, is this an image you're proud of? Okay, great. Let's go full tilt balls to the wall. If this is not something you're comfortable with, let's figure it out. Let's figure why, you know, you said something interesting earlier that I made a note and I wanna circle back to, and it was this idea of the script because I think a lot of people have some head trash around scripting things out. And first I wanted to ask like a super direct question when you're working with people that have these scripts on stage, how often is, is the first draft, what people actually see on stage?

Tricia Brouk (17:16):

Never. Never. And that is something that will paralyze you immediately. If you think you're gonna write your talk in one draft, you are going to be mistaken. You're wasting your time. The first draft that you write, oh, hope for it to be bad so that you can improve it. There's never gonna be a good script that's the first script. And it is gonna be draft after draft after draft. Now, once you get it to a place with a mentor or with a friend or with someone that you trust an advisor, once you get it to the place of draft five, and you think this might be the final draft, then you start to ask three close colleagues for feedback. Specifically on the script, do you, how do you feel about the opening? Do I have too many, would you prefer more of my personal story or less of my personal story? What does the arc feel like to you? What do you wanna do after I'm done talking and you can ask them all of these specific feedback questions to, to improve the script one final time. And then it is your job to memorize it and to stop editing. This is another mistake that many speakers make. They will edit until the day before they deliver it. And then they get on stage and they can't remember what's going on because they keep cutting. You have to let it go. You have to lock the script, promise it's locked and then let it go.

Angie Colee (18:46):

Yeah. Cuz I think that's what's that's decision right there. Locking the script, making it final, making it good enough is actually what gives you the freedom to play with it on stage like you were talking about earlier versus making a million changes up to the last minutes.

Tricia Brouk (19:02):

I have a, a speaker who went on my stage recently, who was making edits till the very last minute. And she's a trained actress. She got on stage and she lost her spot. And she's somebody who does this for a living. And so it's, it's, it can happen to anyone, even if you are an experienced performer, which is why give yourself permission to have this thing memorized five weeks a ahead of the day you're gonna perform.

Angie Colee (19:34):

I love that. I love that. And there's so many parallels here too, right? Because I consult with a lot of marketing teams that will do the same thing, changes after changes all the way up until the last minute. And then sometimes even the team is confused with what's happening with a particular offer or promo. And I'm like, if the team doesn't know what's happening, the customers certainly don't know what's happening. You have to lock it in at a certain point and say, okay, this is good enough. We're doing our best with what we've got. We're gonna go out and we are gonna help the shit out of some people we're gonna change some lives. We're gonna do this thing. And then afterwards there's gonna be time for a debrief and figuring out how we could do even better. Next time, going back to this idea of coexisting with fear and fear never goes away. That was actually the impetus behind this podcast. I don't know if I ever told you that story.

Tricia Brouk (20:22):

No. Tell me.

Angie Colee (20:23):

Oh, I had a, a friend who was, I mean, she was a high level consultant. She's working with these super big names in marketing, doing these really big contracts. And I wanted all of that. And so I was sitting in my room, you know, judging myself, using myself as a punching bag. Here are all the things that I'm getting wrong in comparison to this person I put on a pedestal and then one day I happened to be in a mastermind with them and had the privilege I would say of, of witnessing them in a moment of anxiety saying, I am, you know, I don't know what I'm doing. This person clearly thinks I am the worst person ever. I don't know how I should just refund their money. I can't possibly do this work. And it suddenly hit me. Here's a person that I really admire. That's doing these great things who feels just as anxious and like they're constantly messing up as I do. And that was like a light bulb moment for me that you could constantly feel like you're messing up, but still keep going and still achieve great things.

Tricia Brouk (21:20):

Nobody knows what's going on in your brain. And when you are on stage and you are having a moment of, I can't remember what's next or the front row all has their arms crossed or I wish I had breakfast a little later because my stomach is digesting all of my food. No one knows that is going on in your brain. And if you let on, then you are not serving the audience. Their job is to be taken care of by you. And if you remember that, whether you're on a podcast or a sales call or on a big stage or mentoring a group of people, remember that nobody knows what's going on in your head and it's your job to take care of them. And the moment you make it, their job taking care of you, you have switched roles and you will absolutely not be able to serve the audience.

Angie Colee (22:15):

Oh, I love that. Just always, constantly focusing on providing the best possible experience for the people that are there. I did that once with my blues bands and I totally forgot the words on stage, but they were dancing and having so much fun on the stage that I think I literally just, you know, I don't know the words now. I'm just gonna make it up. And say something that was along the lines of the melody, kept the band going, kept the people dancing. And I think one of my band mates, wives gave me the stank eye, you know, jokingly. She caught me, but she was the only one that caught onto the fact that I had forgotten the words and just substituted something else in.

Tricia Brouk (22:52):

Nobody notices those things if you don't notice those things.

Angie Colee (22:57):

And I would have done the audience a disservice. I would have, you know, to go back to what you were saying, really put it on them and made them uncomfortable. If I had insisted on stopping the band and saying, Hey guys, I'm sorry, I forgot the words. Let's let's start this over again versus keeping it going.

Tricia Brouk (23:13):

And let's go back to I'm sorry. Never apologize from the stage. You are the expert. You haven't done anything wrong. If your clicker, if you drop your clicker, if you fall, if the lights fall, if the, if the slide deck advances too quickly, there's no need to apologize for any of it. Ask for help. Hey, can the tech VA come up here and help me with this? Or, uh, thank you for your patience while we adjust the lights, never apologize from stage.

Angie Colee (23:45):

I love that. And I think that people are rooting for us to succeed. I think the number of people that are out there, like just waiting for is something that they can make fun of is really, really small. But most people are rooting for you to succeed. If they're there in that audience, they're, they're not as tough a crowd to please, as we might feel they are

Tricia Brouk (24:05):

Definitely.

Angie Colee (24:07):

Oh, and I heard a story once about, uh, a speaker that I really admire who did actually fall from stage. And she said it knocked the wind out of her. And then, um, she laid on the ground for a second. She could hear that kind of gasp from the audience. They're worried about her. And she made a crack about, Hey, has anybody ever looked at the ceiling? It's really interesting from this angle and everybody, you could feel the tension, leave the room as soon as she made a joke out of it instead of apologizing or like, oh my God. Oh my God, what do I do?

Tricia Brouk (24:35):

Just, yeah, absolutely. Absolutely.

Angie Colee (24:39):

So it's interesting. I, you told us a little bit about acting a little bit about directing. What made you move sort of out of that sphere? I, I don't know if you're still into acting, directing into working with speakers,

Tricia Brouk (24:53):

Still working in film, television, and theater. And make documentaries about people doing amazing things and writing a new, uh, play, uh, got a couple musicals going and some documentaries happening. And in addition to all of that, I use my skills as a director and a producer to support speakers. And this happened about four years ago. One of my friends said I just booked a Ted talk. Would you direct me? And I said, yeah, sure. It sounds just like a one woman show. We'll work on script analysis, blocking choreography in intention, acting all the things. And I didn't think anything of it. And she, we had a great time and she planted the seed. She said, you should really do this. There's uh, an entire online world of speakers who wanna be coached now I was not on Facebook. I had no Instagram. I was not on Twitter. I had a very small LinkedIn profile. I didn't need any kind of online credibility or visibility because I'm in New York, we get referrals. I, you know, I read backstage or play bill. And I thought, well, this is very interesting. And I had a come conversation with a colleague who said, um, I'm doing a, a, a group call with John Lee Dumas. Why don't you hop on the call? And you can ask him some questions. And I said, I have zero online presence, no credibility in this forum. And he said, do a podcast, do do three episodes talking about your process and 400 and something episodes later. Um, I started talking about my process and of course the universe started sending me speakers. Because I was talking about my process and it's very different from Toastmasters or any other kind of speaking training. And before I knew it, I had all these speakers, no place to put them. And as a producer, I do shows what's the best show for speakers, Ted. So I applied for my license. I became the executive producer of TEDx Lincoln square in New York city produced that event for two years, decided I wanted more creative control. So I moved on from being executive producer, started producing another speaking event in New York, called Speakers Who Dare and realized that I could produce these amazing speaking events. But I also couldn't be in more than one place at a time, which is how I founded the Big Talk Academy. And in addition to the speaker events, speaker salon, the Big Talk Academy is my speaker and thought leadership incubator, where I take people from idea creation to writing, to pitching and to having a speaker platform. And that is how I realized I could reach more people and I could have have more impact. And the podcast exists in order to give people access to this process, complimentary same as the YouTube channel. And so I really want my book, The Influential Voice that is also meant to serve, um, as many people as possible. So I got into this wanting to support thought leaders, positive disruptors professionals, and then it expanded into CEOs and founders and high level entrepreneurs.

Angie Colee (28:15):

I love how organic that entire process was. Did you experience any kind of like resistance or? Nah, this couldn't be this. I don't wanna say easy, easy. Isn't really the word, but it sounded like it just kind of flowed.

Tricia Brouk (28:30):

It did flow and I hired the right coaches. I hired people who knew more than me. I didn't know how to start a podcast. I didn't know how to get a Facebook profile. Literally. I didn't know how to create a sales funnel. I didn't know how to market. I hired people to help me to teach me. And I made a lot of mistakes along the way. I hired a lot of the wrong people along with a lot of the right people. It was organic and the word resistance never came up for me because that's not a word that's in my vocabulary. I don't resist anything. Uh, I tend to not have resistance around things because I'm a former dancer. I heard no, my entire career I got, I got kicked out of auditions. My entire life doors were closed all the time, so I never resisted struggle. I simply created my door and walked right through it. And that's what I did with The Big Talk. I hired the right people. I hired the right team and made sure I knew people who knew more than me so they could tell me mistakes they made. So I wouldn't have to make them. And it has been a slow and steady foundational build. And going back to authenticity, I have been consistent on social media from the beginning and that is why people come to me. That's why people who say I've been watching you or following you on social media for the last three years. I have never known that to me. They're cold. And when they reach out and say, I now wanna work with you one on one for a year. That's because of my consistency and my authenticity. I have always been the exact same and I have always provided the exact same offer.

Angie Colee (30:19):

Oh, I love the too. And, and that's a good reminder too, that the act of commitment of being consistent of being true to yourself, even when it seems like people aren't paying attention, that in and of itself gets their attention. And there I've had the same thing happen to me too, where people reach out and I've never met this person have never heard of this person ever. And they're like, I've been following you for a while. Wow. That just blows my minds because I still kind of have this, I don't know, invisible box around myself. Like these are the people I know, and I don't know anybody else.

Tricia Brouk (30:55):

Right. And we are in our homes, podcasting from our studios alone, especially now during COVID. And we don't necessarily have that physical reinforcement that we have when we go to networking events or where somebody's responding to you from a stage you are not alone. And that takes me to the influential voice. That book is all about the importance of knowing that every single thing you say is gonna impact someone. So whether you are a parent and you are talking to your kids from across the kitchen table, whether you are a teacher and you're speaking to a classroom, whether you're a CEO speaking to your, your company, every time you speak everything you share has the potential to create good or to create bad, which is why you being consistent online, authentically and creating good will ultimately drive traffic to your business.

Angie Colee (31:53):

And I think, yeah, that's something to pay attention to because I see a lot of people first getting started in business that they kind of have that same mental between their personal life and their business life that I used to have. And so they'd go online like personal profiles and be kind of mean and snarky and, and pull people down and then be hopeful and uplifting on their business profile and not realize what a disconnected is. It has to be who you are as a person personally, and as a business person. So like, really look at yourself if you're going online and being kind, if this is your place to like vent your rage, which, you know, Lord knows we're all struggling with a lot of feelings right now with two years of, of pandemic stuff going on. But are you going out to uplift people or to tear them down? It, it really reflects on you personally and professionally.

Tricia Brouk (32:44):

Absolutely. And if you can go back to your mission, purpose, and values, that will help align you first.

Angie Colee (32:50):

Every time I get the urge to snark at people online, I remember I don't wanna be the reason that somebody gives up on themselves. I never want to be that person that makes somebody quit. So I'm always gonna find a way to encourage them to, you know, help them find another way forward if they're really struggling right now. And if I can't find a way to do that, I'm just gonna abstain from the conversation, but always enter the conversation with that purpose of helping and uplifting.

Tricia Brouk (33:17):

Absolutely. And that goes back to dignity as one of my values as well.

Angie Colee (33:21):

Oh, I love that. You know, I've never thought of dignity as a core business value, but I really love that perspective. What made you add that in?

Tricia Brouk (33:30):

It was important to me when I was writing The Influential Voice saying what you mean for lasting legacy that I talk about dignity. There's so much lack of dignity coming from our leaders in the White House right now. Specifically in 2020, and we do not have to have the same opinions. Yeah. We, we can have conversations with one another and have differing opinions. If those conversations are dignified and that's why it was important for me to, to highlight dignity, being one of our core values, because we don't have to have the same opinions. We don't have to think the same and nor should we think the same. I want my team members to think differently from me. I want them to be cultural and, um, uh, religiously and racially and gender different from me so that we can think of bigger ideas together. But it also means that I require everyone to speak to one another with dignity.

Angie Colee (34:38):

Yes. Uh, I think that's so important. You have such a rich life when you can challenge yourself to not be in an echo chamber where things are comfortable. If you can deliberately expand your circle to include people with different perspectives, uh, you know, from different backgrounds, whether that's ethnically, whether that's geographically, whether that's you financially, if you've got people with different opinions, different perspectives, but they all come from that place of dignity and respect. And whether we agree or not, we put people above the politics, you know, that's, that's something that I've been telling folks, especially in the last few years, as there's been a lot more divide, it's like I put people above the politics, as long as we can continue this conversation with respect. I'll listen to anything that you have to say.

Tricia Brouk (35:28):

Yeah. Yep.

Angie Colee (35:29):

Oh, this is all so great. Um, what would you say to someone who is struggling to put themselves out there, or maybe has doubts that they could step up onto a Ted talk stage?

Tricia Brouk (35:44):

It is possible for anyone to step onto a Ted stage. You do not have to have any speaking experience. You do not have to have a fully written script. All you need is an, a powerful idea worth spreading and the desire to share your story. If you are struggling with believing that what you have to say matters, I encourage you to let go of that. Because like I said, there is someone out there who needs to hear what you, you, you specifically have to say, and every voice matters. And if you have an opportunity to speak, imagine who you can give voice to, who doesn't have the opportunity to speak. I recently did a photo shoot in New York city with Lee Seinberg. And one of my clients gave me, uh, a collar that is from the same company that Ruth Bader Ginsburg wore a collar in one of her, uh, justice robes. Mm. And I did this photo shoot. And before we started shooting, I said to the crew, this photo needs to capture how I am going to be able to speak for those who cannot. And that's why speaking is so important.

Angie Colee (37:08):

Oh, I love that. I love that. Whenever I had those doubts, I worked with a, you know, I still work with him. My personal life coach reminded me that whenever I think I can't you something, I could be the person that tries and shows other people what's possible. And so I take that with me and I think that's important for anybody considering whether you're considering starting a business, speaking on stage, both that you can try and try again, you know, going back to this idea, remember the scripts, the first draft of the script is never the final version. You can keep trying until you get it good enough and go out there and help people. Hmm. I love this so much. All right. Well, this has been a fantastic conversation. I have loved every second of it. Can you tell us more about where to find you and how to enroll in all your programs? Cuz I want people in them. I want people on stage.

Tricia Brouk (38:01):

Amazing. Thank you so much, Angie, for this awesome conversation, you can find me online. Triciabrouk.com. The Big Talk academy.com. I am on LinkedIn. I am on Instagram, I'm on Facebook and I would love to offer your audience chapter one, The Influential Voice book complementary, and you can go to the influential voice book.com/chapter.

Angie Colee (38:28):

Awesome. I'm gonna make sure that they have clickable links in the show notes. Thank you so much for being here with me today. This has been a huge privilege and honor, and I hope you have a fantastic 2022.

Tricia Brouk (38:41):

You too, Angie.

Angie Colee (38:45):

So that is it. Another awesome episode of Permission to Kick Ass on the books. If you want to know more about the show or if you want to know more about me, Angie Colee and the mission I'm on to help entrepreneurs punch fear in the face and do big bold things, then head on over to permissiontokickass.com. That is all one word together, permissiontokickass.com. Make sure to sign up for my email list so that you know whenever there's a hot, fresh and ready podcast episode out for you. And also on Mondays, I like to send out a little newsletter called Kick Monday's Ass. I'm sure you're totally, totally surprised by that. So thank you for being here with me today. I'm Angie Colee. Make sure that you share this with a friend that needs to hear this message today. Like it, share it. Comment wherever you're listening to this today and let's go kick some ass.