Permission to Kick Ass

Ron Reich: Behind the Scenes of Getting Seen

Episode Summary

Ron Reich and I met by accident years ago in Colombia. And it was another serendipitous accident that led to him being my guest today. As two former behind-the-scenes people, Ron and I know scary it can be to put yourself out there. When you decide to get over yourself and get out there, you realize it’s not accidents you find – but opportunities. If you’re ready to get out there and be seen, listen now.

Episode Notes

What makes somebody want to step out from behind the guru and become their own brand? For Ron and I, it started with a gut feeling. And it was also feelings like fear, doubt and anxiety that made us move (s-l-o-w-l-y) toward stepping into the limelight. When we did get ourselves out there, we found out owning our expertise wasn’t nearly as scary as we thought it would be. Today, we break down all the (mostly imagined) fears that keep you small… because the time for you to go big is NOW. 

Can’t-Miss Moments From This Episode:

This one is jam-packed full of advice. Don’t miss out - listen now!

Ron’s Bio:

Ron Reich is a sought-after marketing strategist and consultant.  A former lawyer, Ron has been selling online for over 10 years.  After launching over 50 of his own products in a variety of niches, he later became the “secret weapon” behind many of the biggest names in the industry including Hay House Publishing, Todd Herman, Selena Soo, Denise Duffield-Thomas and Ryan Levesque.  His current focus in helping emerging expert scale from six to seven figures through is proprietary marketing systems. 

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Episode Transcription

Angie Colee (00:01):

Welcome to Permission to Kick Ass. A podcast about leaving self-doubt in the dust, punching fear in the face and taking bold action toward your biggest dreams. I'm Angie Colee, and let's get to it. Hey and welcome back to Permission to Kick Ass. With me is Ron Reich. Say hi, Ron.

Ron Reich (00:24):

Hey, how's it going? I'm really excited to be here. Thank you so much for having me.

Angie Colee (00:29):

I'm excited for you to be here too, cuz it's so almost serendipitous that we met by accident several years back in Columbia, through mutual friends that we had, and we didn't even necessarily like know each other are well or keep in touch. But then when I started asking past guests to connect me to people I should talk to on the show that you were one of the first people that came up from Cindy, our mutual friend, Cindy Childress.

Ron Reich (00:53):


Angie Colee (00:54):

And it was like oh my gosh! I do know Ron! We met that one time, we had dinner in Colombia. It was great. We should have kept in touch. So I'm so glad to have you on the show. Why don't you tell us a little bit about what you do?

Ron Reich (01:04):

Well, thanks again for having me. So my name is Ron Reich and uh, my technical job title these days would be a marketing and business business growth strategist. I primarily am focused on helping primarily emerging entrepreneurs typically who are doing lower six figures and I really help them go to seven figures. That's kind of the sweet spot of who I work with. Um, that's, that's what I'm currently doing. And as we'll, as we'll talk about, I started out, uh, as a behind the scenes person and then I eventually graduated to being more of a personal brand.

Angie Colee (01:41):

Ooh, that's nice. Yeah. Cause that's something that I've been working on too. I've been behind the scenes for several years, working on other brands that people recognize and uh, have started going out on my own. So I'm particularly interested in your journey. So tell us a little bit about, I guess, where you started being the behind the scenes guy. What was that like and, and who did you work with?

Ron Reich (02:01):

Yeah, so actually before on, so I, first thing I did before I tell you that, let me go way back to kind of tell you my origin story as a, as a copywriter is, um, really my journey of how I got to what I'm doing. Um, today I actually started back when I was in second grade, what happened was, um, I came home from school one day and my mother told me that I was gonna have, I was gonna have to be held back, but I was gonna have to repeat the second grade.

Angie Colee (02:30):


Ron Reich (02:31):

And this, I was five years old at the time. And as you can imagine, this was like really traumatic for me. I tried, Icried for days and it was difficult. Long story short. I had to repeat the second grade. And pretty much from that point on, from, from the time I was five till I was really probably for the next 30 years, legitimately, I always felt like there was like something wrong with me. Like there was something that was like, like I wasn't smart enough and I wasn't good enough. Um, and later on I found out that the reason why I was held back is because I had bad motor skills, which is what my, uh, teacher said, which really meant it's. Cause I had bad handwriting, essentially. I was held back. I was traumatized for life for life cuz I had bad, bad handwriting.

Angie Colee (03:12):

Oh my gosh.

Ron Reich (03:12):

Long story short. So I ended up feeling like there was something wrong with me. So from, from that, so from there I always kind of overcompensated, like I was, no, I am smart. I am gonna be a, I'm gonna be a hyper achiever. I'm gonna be an a player. And so that's why I ended up doing pretty good in school. I ended up actually going to law school cuz that's like what you do if you're like a smart person, I ended up becoming a lawyer and long story short, I ended up not lasting long as a, as a lawyer after I passed the bar exam, I was, I think I worked for about two years as a lawyer. It just wasn't for me. And it was around that time that I got, um, that I found out about online marketing. My first project that I actually did, this was back when they called it information marketing. This was back in 2006. Uh, I got into the first, my, my gateway drug into the direct response world was our good friend Dan Kennedy who's uh, still is my number one, influence B marketing. And I ended up, um, my first project that I ever launched was it was actually how to a project that had a do good at law school essentially then I had a program on how to, um, pass the bar exam. Um, and so those, those, and I didn't, I couldn't retire or quit my job from those projects, but eventually I, um, I partnered with an expert who was a dating expert. This was in the dating and relationship space. And that was actually the main, the main job, my main project. I worked in that business for eight years and we actually built that business up to a, to a good, good level. We got almost to seven figures. Didn't quite hit seven figures. We got into the upper, upper, multiple six figures. And then I kind of, I kind of got a little bit, um, disenfranchised with that business. So I ended up wanting get into something else, which I ended up getting into the dog training space. So I ended up launching a dog training website and that's kind of interesting that that business was actually, uh, the expert that we used for that business was actually Bev the, shih tzu gal, which was a fictional character who was based on my mother. And it's just that, um, it's one of those you, speaking of serendipity, it's one of those like serendipitous things, the, the avatar, the people who buy shih tzu, um, she, it was a, my site is just devoted to the one brand. Shih tzu, um, and it terms, the avatar of people who own shih tzu and buy shih tzu information products are like senior women over the age of basically senior, senior women. Like my mother, it turned out to be totally, totally perfect. Um, so anyway, so I had, I ran that business as well. And then, um, it was actually around that time when I watched that business, or even before that, uh, this guy, Ryan Eck, who I'm sure you and your listeners know he was actually my coach at the time. He was actually my coach back in 2012. He was coaching me for both the dating business, as well as the dog training business. And it was around 2015, actually late 2014, early 2015. This is when his business started to really, really take take off. Before I, when we, when I, when I first got connected with him, he was not the Ryan VEC that we, that we know now. And then, um, he ended up launching this mastermind at the end of 2014, and he needed somebody to coach his mastermind members. And so he ended up having me being the person that coached his mastermind members. Cause I knew his stuff, pretty much better than anyone at the time. And that was kind of my first step into helping entrepreneurs and business owners grow their business. Um, and then long story short, he brought me on just to coach mastermind members. And then before I knew it, he needed some help with some others stuff and some other stuff. And before I knew it, I was like four months later, I was his full, I was his full-time marketing director. And so I ended up being, uh, marketing director for two years. Um, uh, I think it was, it was from 2015, basically all of 2015, all of 2016. And then yeah, we, I ended up moving on to other things and really building my personal brand at the beginning of 2017. So essentially two, two full years. And um, yeah, so then I will. Um, so then, then after I, um, uh, then after my time with Ryan ended, that's when I decided to really launch my own personal brand. So that's the, that's the quick story.

Angie Colee (07:39):

I love everything. I was like busily, uh, scribbling down notes of stuff that I wanted to circle back on. Um, like a quick primer for everybody that is new to the podcast. Copywriting is like sales and marketing writing specifically to help grow businesses. And Dan Kennedy is a big, uh, leading influencer thought leader on, in that field. And so a lot of people that listen to the show who are also copywriters like me and Ron, like our background is in copywriting. They know of these people. Uh, but I just wanted to give you a little bit of context and I think it's really interesting. So to, to spend several years going through law school, to circle back to that, then pass the bar, which I know is a hell of a lot of work. I think I made it as far as is studying for the LSAT and taking and taking the LSAT and then deciding, uh, that I don't wanna do this. Like, so I know that that's hard. And, and like I was told that I needed to be a lawyer too you're a smart person go be a doctor or a lawyer.

Ron Reich (08:35):

Right, right.

Angie Colee (08:35):

Yeah. Um, to, to quit that, create your own product to help people become lawyers, which I think is really smart way to leverage your past experience versus like falling into that trap of thinking I have to start over from the beginning because I'm quitting this thing versus what you did, which was use your experience to try and help other people I thought was great.

Ron Reich (08:57):

Yeah. All, uh, all the books I read about starting an information marketing business, they would say, well, talk about when, you know, teach people. I just, I just finished law school. So I know a lot about law school and studying so I'll do that.

Angie Colee (09:12):

And I love that because I think there are a lot of people that deal with head trash when starting a business, especially in the information business like you were talking about. But I, you know, if you're listening to this, don't discount the power of a good idea at the right time in your life. I am literally here hosting this podcast because of a book that I read one day on a whim that taught me about copywriting, which was a thing that I didn't know existed. And so everything was kind of like you were talking about just a series of steps. Taking one step led me to the next step, led me to the next step and, and got me ultimately here. So sometimes it feels like it's just all over the place and there's no line, but when you look back at it like this, you can see it's

Ron Reich (09:50):

That, um, there's that famous quote. It reminds you of that famous quote from Steve Jobs. Like you can only, you only can connect the dots when you look backwards. Exactly what you're talking about, where it's like, oh, I'm here, I'm here because of this, this, this, and this, but you never, you never planned it that way. Absolutely.

Angie Colee (10:07):

Oh yeah. So maybe like, if you're listening to me and Ron right now, maybe if you feel like you're not where you're supposed to be, you're exactly where you're supposed to be

Ron Reich (10:15):

And that's all, so you're always exactly where you're supposed to be for sure. And then, um, we can, we can do a whole podcast about this, but you kind of mentioned, it's just about knowing that next step and really the, the, um, really the secret, what I've, you know, I'm 41 years old, almost 42. So I don't know everything, but I know some things I've built successful businesses helped many other people build their own, you know, seven multi, multiple seven figure businesses. So I know things and the truth that matter is, is that it's really just being on the path as long as you're moving forward. That really is the secret to being, to being happy and fulfilled. And it really doesn't really matter kind of what results happen as long as you're on, on, on the, on the road. There's this really great book by a guy named, I always forget his last name. It's William William, something. The book is called "The Trick" it's by this. Um, it's actually not a business book. It's more of a fun, um, memoir type book where this guy is a, um, he's a journalist he's his broke journalist from England, but he always like covered all these famous celebrities. And he was like, he wrote for like Esquire or one of these men's magazines. But he was always broke. And then he wanted to find out, well, why am I broke? What do people who are rich know that I do not know. So he spends a year hanging out with all these really rich people. Like he hangs out with Jordan Belford the, the Wolf of Wall Street dude. Uh, the, um, the guy, Felix, Felix, um, Venice, Felix, the guy at the founder of Maxim and like these really like billionaires and, you know, hundred millionaire type dudes. And towards the end of the book, the book is called The Trick. And then towards the end of the book, what he says is that the trick is that people who are successful, they're actually running the wrong way. They're going in the wrong direction, 99% of the time. And it's just that one time when they're, when they're, like you said, when they're in the right place at a time when they have the right, right at the wrong time. Right, right. Time. That's what allowed them to you really get to that, that amazing, those amazing riches. So the trick really is just to stay on the path. So hopefully that is helpful for your, uh, your listeners.

Angie Colee (12:27):

Oh, I, I think it's brilliant. And I think there are two things that really stick out to me about out that. One is this idea that if you don't know a thing, you can't teach a thing. So I love that this guy said, I don't know anything about being rich. I'm gonna go hang out with people who are rich and learn what they know and then go teach it to people. So that's a viable business model right there. I wanna learn something about it and then turn around and teach people.

Ron Reich (12:53):


Angie Colee (12:53):

Fantastic. Um, and I just lost track of the second one. So if I remember that we'll come back to it, but um, yeah. I, I just think that that's really interesting cuz um, more successful people. It's not that they have these brilliant ideas. Oh, I, what I was gonna say, they, it's not that they have this preponderance of brilliant ideas and the brilliant timing and anything like that, it's that they're willing to not get it right. More often they're willing to try things out and see what happens until something sticks.

Ron Reich (13:28):

There are so many examples of this. I mean, this is really the ultimate lesson. One of my, um, uh, one of my, one of my, a couple favorite ones is so actually, um, like if you look at Walt Disney, like Walt Disney, if you read a bio, he has to start here on my bookshelf, this very thick biography of Walt Disney. He like his whole, it took him. I think about from when he started getting into animation, it actually took him about 10 years before. Um, the first Mickey Mouse movie came out The Steamboat Willy and that really got him to, and that a big, a good level of success, but everybody thought he was crazy. Uh, kind of before that, the second one to do with animation, which was very groundbreaking at the time. But then after he had that, then he, it was all about the next thing. And then like he, then he basically, he had almost goes bankrupt, like, or he goes bankrupt with like Snow White. And then anyways, even after he, he became like the Walt Disney and he was like the, after he did the Mickey Mouse, he was like one of the most famous dudes in the, in the country, but still he ended up going bankrupt and all, he end up losing all sorts of money, like going, you know, throughout his entire career. Another really good one. So again, just, and it's like this, you look at any successful, really successful people. You'll see all these crazy ups and downs. Another one of my favorite one is I recently read a biography of George Washington and, and I didn't really, I was a history major in college and I, I don't really remember, um, a lot of these details, but essentially George Washington, who is like, you know, one of the great considered one of the great leaders of history, the founder of, you know, the, the United States, the founding father, he actually, um, he lost almost every battle. Every battle he led up until the Revolutionary War. He actually lost almost every battle, but he was able, it was kind of one of these like talk about being in the right place at the right time. He would not, he lost all these battles, but he would always end up in a better place, used to be his career, even afterwards, for whatever, for whatever reason. And then long story short, he ended up being the kind of most qualified person to lead the, you know, to, to lead the, the revolutionaries and in America. So the, the point is, is that like, if you look at everyone, you just see failure after failure, after failure, after failure after failure. And it really is just like you said, it's just about being able to keep going forward even in, in knowing you're not gonna get it right.

Angie Colee (16:05):

Oh yeah. I think that's really interesting cuz uh, once upon a time I majored in political science and French, I don't know what I thought I was gonna do with that degree, living in south Texas at the time, but so I, I studied Federalist papers and anti-federalists papers and in a lot of the political science and a lot of the founding fathers basically designed the presidency for George Washington. So that's really interesting to hear that story about how he failed over and over again, then kind of think about how that, how the highest office in the land was designed for someone who is technically a failure who failed over and over and over again to the highest position in the land.

Ron Reich (16:42):

Right. Well they're all again, the same, it's kind of a trick thing, right? He was technically a failure until he was it. And he was the dude who won the Revolutionary War. And then he's like the ultimate dude.

Angie Colee (16:56):

That's what I love about that. Especially for, for those of us that can get stuck in that trap of, oh my God, another failure. This is so demoralizing. I don't know if I was meant for this. I'm like, well, I'm not saying that you could be the president, but maybe you could be the president just saying.

Ron Reich (17:13):

100% percent. Yeah.

Angie Colee (17:14):

And I love, you know, I'm a Disney nerd. Of course I'm wearing my Jack Skellington hoodie. Like I almost always do. And this video's not going anywhere. So it's always a tease. They get to guess what the Jack's Kellington hoodie looks like. But I love this idea of, you know, he just had this mouse and he was obsessed with the mouse and I've read stories about him too, that all kinds of people, once Steamboat, Willie went out, they wanted to buy Mickey mouse. And that was the thing that he would never sell. No matter how desperate things got, I'm not giving up on this mouse. And I think that really speaks to the power of following your gut and making choices that feel right for you, even if other people were telling you, well, this doesn't really make sense.

Ron Reich (17:55):


Angie Colee (17:56):

I know kind of like that teacher to circle all the way back to the beginning saying that you need to be held back because of bad handwriting. I think so many of us have this experience of somebody saying you can't do that or you shouldn't do that. That's the wrong choice that we carry with us for like forever. It just, it gets in there. And yeah, I, I really just, I never want to be that person that causes someone to give up on their dreams. So I take that shit kind of personally. Now when somebody tells me their dreams and other people are like, you can't do that. Fuck you. Maybe they can!

Ron Reich (18:30):

Absolutely. I mean, that's, it is true that there's our potential really is. It really is unknowable and it really is limitless and really pretty much anything with certain physical constraints, anything that anyone else has done, anything, anything you see, anyone else do that you've seen anyone else do you can do as well. There really, there really are no limitations there. It's true. Other than the ones we place upon ourselves. Cause we're all really, we're all really the same thing. We're all, we're all humans. We're all, you know, we're all made of the same material. Like, no, one's really better than anybody else.

Angie Colee (19:05):

Oh yeah. And your brain is so freaking powerful, whatever you tell it, it can, and your body can do like it, it can find a way to make that happen. One of my favorite stories, you know, going back to like history and people that have, have faced enormous odds, um, there was, I think his name's Roger Bannister. I wanna say the guy that ran the four minute mile. And he was the first one to ever run an under four minute in an age when people were telling him this is not physically possible, human beings cannot run that fast. And he was like, well watch me. And then in the following years, dozens of people would go on to break that.

Ron Reich (19:46):

Yeah, absolutely. Yeah. For sure. Perfect example.

Angie Colee (19:48):

Yeah. Sometimes it takes that one person believing, no, you guys are all wrong, I'm gonna prove you wrong. I'm gonna show you what I'm capable of. And then all of a sudden this whole thing is possible that wasn't possible for generations of people before.

Ron Reich (19:59):

Absolutely. Absolutely. For sure.

Angie Colee (20:02):

Oh, I love this. So I have a feeling, this is what made you kind of step out from behind the gurus and start building your own brand. Is, is that accurate?

Ron Reich (20:11):

Yeah, I think that there's definitely something to, yeah. Um, there was always that part of me that like really liked writing that really liked, um, that just yeah, a hundred percent, but I always had this feeling a couple things for thing. Number one is that I definitely always had this desire to really get my message out there to get like my words out there, for sure like that. That was definitely something that was really, really important to me. And I was always, well, hopefully we'll, we'll talk about, we'll talk about this in a, in a sec I was so terrified and knew it was, I can tell you kind of how I got over that, um, in a couple minutes and there's, so that's kind of like one thing is I always just like have that, like you said, that gut feeling like this is, this is something that I, that I have to do. I just, it, it wouldn't feel right to be that behind the scenes person for the, for the, for the rest of my life. And at the same time, I think also of, you know, because I was held back and because I, I, I felt that, you know, there was something wrong with me and because I felt that, um, and, and that caused me to be that behind the scenes person for so long, that almost gave me that extra impetus. Like, I it's like almost, I need to do this just to like really show other people that it's possible just to like, demonstrate to them. Cause even like, like you hear me talking right now and you hear me like stumble my words. I'm like not a professional speaker. Right. But like I'm, but I'm I, but I've, I've spoken on some big stages. I've been on some big podcasts. I've worked with some, you know, who's who at the industry. So again, I'm just a kind of an awkward dude, you know, so if I can do it, so can you.

Angie Colee (21:51):

I don't see you as awkward at all. So that's interesting how, like we perceive ourselves and others perceive us from outside of us. It's always interesting to me, especially if I have someone take on a writing test for me and they try to write for me how wildly different people's interpretations of, of how I speak and how I think can be. So, yeah, that's really interesting. So, I mean, tell me a little bit more about, I imagine that that ties into what you mentioned about being terrified to put yourself out there that like, what if I get it wrong or they don't think I'm a professional?

Ron Reich (22:24):

Oh yeah. Like this is like, I was such a, that's one of those things where in, in hindsight, it's, it's kind of like Tracy, I kind of wanna go back in time and strangle myself cause it's like really all these things that you're so freaked out about were not, were not a, were not a big deal. But I remember, I remember a couple really specific things were I remember the, when I first, my, my first actual foray into building a personal brand was actually, I start, I wanted to actually be a personal development blogger. I, I was, I wanted to like blog about productivity and things along these lines. This was right around when I was, um, starting to build my personal brand. And I kind of started doing that towards the tail end of my, when I was working with, uh, with, when I was working with Ronald's marketing director .And I remember I had my first, when I got my first blog post published, my first guest blog published, I was so excited when I saw that was published. But I remember I was terrified. Like it was it's so crazy. In retrospect, I was terrified to actually like share it, like on my, on my personal Facebook profile. I wrote this, Hey, um, you know, like, and that, so that kind of was that took me, took, took for me a lot of courage. So then afterwards, which is again, crazy in hindsight, then act, believe it or not, the first year that I started doing, uh, that I started building my personal brand. I still actually was more of a, I really was focusing on doing high end launch consulting. I was basically watching, I was, um, basically, uh, doing launch consulting for like people that wanted to do seven figure launches. And so I was technically a, a brand and I, and I spoke and do, did some presentations at, at a few on a few places, but I wasn't really putting out a lot of content or anything. My way that clients was, was being, um, was more for like networking and going to events and things along those lines, working with, you know, doing referrals any in anyways, I, at that time for that first year, I was like, I was terrified of doing the Facebook live and I was terrified, uh, um, I'm actually posting stuff on my personal page. I did post some stuff, but it was, but, but I wasn't really, like, I didn't really go all in on it, like, oh, you know, what are my friends gonna think if I'm posting stuff on my personal profile and it turns out that they don't see it. It's like crazy how the brain works. Um, anyway, and now it's like one of those things where it's like in hindsight, um, I'm like, I kind of, that's where I wanna, I wouldn't say I wanna strangle myself, but there's that part of me where, where I, where if I, if I could have gotten over myself quicker, I would've, I would've just progressed that much faster when it comes to out there in building your personal brand. And here's the thing I'll tell you is that if, if the people who, the people who I'm not saying this is easy, but the people who, especially personal brands and experts, the people who go from like zero to a hundred, $200,000 per year to fastest, or even who go from zero to seven figures, the fastest, one of the big things they have in common is that they don't have hangups when it comes to being seen, when it comes to putting themselves out there, they'll just do it. They're not having, they probably do have, they might have imposter syndrome. Like a lot of people, people do, but they move forward and still do the Facebook lives. They still get on the stages. They'll still put out their content, even in, in spite of the imposter syndrome. And there's a lot of really well-meaning people that they end up saying stuck, or don't even get that initial traction because they're so terrified of, oh, what are people gonna think about me? Or what are not like, what, like what I'm gonna like, what I'm gonna say. And no, to be honest, there's I do have sympathy for that. I am empathetic for that. Cause then I know it's not easy. And some people do have legitimate blocks that they need to, they, they need to resolve, but a lot of people it's just, um, it is just an unwillingness to, to do the work, to do the hard work of I'm getting out there.

Angie Colee (26:30):

And I can understand that in a sense, I, I wrote about this once, cuz I was trying to describe what it felt like in my head before and after I had done a thing that was scary to me. And before I did the thing, it felt like I was looking at, I was standing at the base of Mount Everest, looking up at the top, completely unprepared for this going, how in the ever loving hell am I gonna get from here to there? And when I just jumped in and did the thing, I realized it wasn't actually Everest. It was like a little ant hill that I could have just kicked over with my foot. But my brain had just magnified it to epic proportions.

Ron Reich (27:05):

Yeah. Especially when it comes to now, there are, um, especially when it comes to a lot of these things, a lot of these things that, um, along those lines, they're technically not difficult at all. And we're talking the context of putting yourself out there and being visible when you're talking about like the context, like the, the things you need to do to do a Facebook live. It's like not that hard. You have to like put all your, put out your phone or go on, go on to go on Facebook and press a couple buttons and voila you're live or technicallyt what it takes to post something on Instagram or technically what it takes to take one of the articles that you've written and post it on the internet. This is like not the most complicated thing in the world. Even stuff really gets people hung up, which I know this is, it still is very important about it to mention this, even things that really gets a lot of people hung up like things like network Eve or, or reaching out to people to be on their podcast or to like sell them something, to send them, to like to send them a message, right? To write down a text message and press send. This is like, this is stuff that people do hundreds of times a day. This is not that difficult. Right? It's just that, that anxiety. But if you, but if you can just get rid of that or we're going to deal with it, you're gonna find you're gonna progress really at light speed. Cause this is the thing that, that, um, the reason why most people don't, I was gonna say, this is the thing that holds people up. The reason most people actually know what they need to do to get to the next level. They just don't do it because they have this kind of anxiety that we're talking about. So if you can just get over that or move forward, find it in spite of that, your, your business and life are going to really, uh, improve that rapid speed.

Angie Colee (28:55):

Oh yeah. Well, and it's interesting cuz there's even a meta application to you saying that. And that's the fact that we're talking at all right. At one point I was on a separate call with Cindy said I'm looking for more guests. Does anybody know somebody that I should talk to? And then you're talking to Cindy at some point and it comes up that you wanna be on more podcasts. And then Cindy has this light bulb moment of connecting the two of us, but both of us made the ask and then Cindy thought to connect us, which I think is great. And the funny thing that you mentioned, I think about putting yourself out there is that dichotomy of the fact that it's never been easier to put yourself out there.

Ron Reich (29:32):

I mean, absolutely.

Angie Colee (29:33):

I obsessed with learning the right way to podcast before I launched this thing before ultimately figuring out I need a microphone, some headphones and a strong connection with zoom and then my editor makes the magic happen. And that was also an ask. I reached out to people and said, who do you know, that can help me with this? I can't edit it. I'm struggling to edit. Oh. Um, and, and it was a lot easier than I thought it was gonna be, but I built it up into that mountain in my head. And that ties to something, you know, you worked with Ryan Leveck, Ryan Leveck is also, uh, in runs in the same circles with the person that I used to work behind the scenes with, which is Jeff Walker. And Jeff used to try and coach people outta that comfort zone, into stepping out and, and putting themselves out there by saying, you might as well start now because no one's paying attention. And I love that fact when you are first starting out, I hate to break it to you, but you could share that on your Facebook timeline, all you want, put it out on the internet. No one's paying attention. What makes them start paying attention is your consistency in showing up.

Ron Reich (30:34):


Angie Colee (30:36):

And by the very act of consistently showing up, you get better. So by the time they're paying attention, you've gotten all of those kinks outta the system.

Ron Reich (30:45):

Yeah, for sure. And then this one note being consistent, this is, I wouldn't call it a secret, but there, so I can't remember where this quote came from, but, um, it's a, it was a book about relationships where, where, uh, the line is that kids spell love T I M E basically the way you show love to your, to your child is by spending time with them. This is actually true when it comes to marketing, is that the way people get more, the, the, the way you get people, more warmed to buy your stuff is independent of if you are using good marketing or anything, or even if your message is awesome, it's just by them spending more time with you. Spending time engaging with you. So it's almost kinda of a hack in the sense that just being consistent, even if your content is not good, I mean, it will get be good. But as a result of practice and by the wild large numbers. But, but if all you were was consistent, you eventually are going to really get some great traction with your personal brand. Cause, cause you're going to, that's going to result in more people spending time engaging with you.

Angie Colee (32:02):

I was reading "The Common Path to Uncommon Success" by John Lee Dumas, who's another podcast, host Entrepreneurs on Fire. He's he is a big name in the business industry. If you haven't heard of him. And one thing that he described in the book that really stood out to me was this experiment with two sides of a pottery class and one side for the social experiment, they told them, give us your one single best piece of pottery, and that is going to be your grade for the entire semester. And then the other side of the class, they said, give us as many pots as possible. And the people that make the most pots over the course of the semester are gonna get the best grade. And so we've got two different goals, one single best piece and as many pieces as possible. And the interesting thing was that I don't think anybody expected when they conducted this experiment. The people that were focused on creating the single best piece got so hung up on creating the perfect pot that they only made a few. And they were generally pretty sucky. Whereas the people that were making as many pots as possible actually got pretty good, even though they weren't aiming at making good pots, they were just aiming at making pots. And so I think that that really like serves to reinforce what you were saying about just by doing the reps, by getting up and doing the work, you will eventually get good, even if good is not technically what you're aiming for. Just doing the work is what you're aiming for. I love that.

Ron Reich (33:27):

Yeah, absolutely. I have heard about the study before, one of my, uh, mentors a guy by the name of Brian Johnson is the first guy I've heard it from. And he says, uh, 40 pounds equals a day. That's the, the study. It's all about get your, your 40 pounds, that 40 pounds of poverty out there. Another thing I love to say is that it pays to be prolific. So just being prolific, it's the same, it's the same thing that's going to, um, that's gonna result in a lot of good things.

Angie Colee (33:52):

Oh yeah. And well, and this, I wanna circle back to something interesting that you were saying earlier when you first got started, which was this idea. I mean, you said it in a, I wrote it on the internet, but I was afraid to post it in my Facebook page, but what I kind of heard just my own interpretation and tell me if I'm wrong or not. Was that like, there was this separation between business Ron and personal Ron, like my business friends know what I'm trying to do here, but my friends are gonna be like, what the hell are you doing cluttering up my newsfeed.

Ron Reich (34:21):

Yeah, there was that. There was also, yeah, that is, that was a thing for sure. Like my real friends and my business friends. And the other thing as you were, as, as you were mentioning that it was almost like, I don't mind like the ethers at the internet to like, see what I'm doing. But people that actually know me and, and then being able to like judge and have thoughts about it. Oh, that's a, that's something that, that was freaking me out for sure.

Angie Colee (34:46):

Oh, I totally get that feel. I totally get that feel. I think it surprises people that know me now that I had a, when I first joined the business realms, I was dare definitely very buttoned down Angie professional suits, always hair and makeup done. And obviously that is not the case right now you are looking at me on video, but I think it was, I had this kinda head trash concept of this is what professional looks like. And I am not that if I don't look this way. And so it was that I think actually it was a Ryan Leveck events. Like I wanna say 2016 or 2017. I was there. Uh, and I was talking to a small group of people and I think I had a couple drinks in me and I got a little ranty about something and the walls came down a little bit and I just started telling personal stories. And that was the first time at any kind of business event or gathering. I saw people physically lean in. Like they immediately were interested in what I had to say. And it was clear that they had no idea that this Angie, whoever this alien was that came in and took over me when I had a couple drinks, they had no idea who this person was and they were intrigued. And that was when I started experimenting. I mean, it was not an overnight transformation by any stretch of the imagination, but I started experimenting with telling more of my personal stories. Geeking out about Disney, which is one of my true obsessions in life. And the more I told about myself in a business context, the more my business influence kind of grew, cuz people got to see the person behind the business. And I think that they really liked that, but I never would've guessed that on my own if I hadn't literally seeing people lean in, I probably would still be trying to be quote unquote professional.

Ron Reich (36:22):

Oh, for sure. Yeah, we can, we can do a whole another podcast about this kinda along these same lines is that, you know, there's, there's a lot of people that do, if you're some kind of expert, there's a lot of people that there's a lot of business coaches out there. There's a lot of health coaches out there. There's a lot of personal development coaches out there. There's a lot of relationship coaches out there and everything in between. And there's many that are as good as you maybe even better than you. But the one that no one has is that one that you have I say is that you are you that you believe bring your unique personality, your unique DNA, et cetera, et cetera, et cetera. And so of course, a hundred percent like it's another kind of marketing hack is that getting people connected to you as the person to your personality, et cetera, et cetera, et cetera. And I, I have detailed trainings on how to actually do this, but, um, just doing that is actually a more powerful marketing mechanism than having fancy copy, even having a great offer sometimes

Angie Colee (37:20):

Mm-hmm. I think, yeah. I can't think of another business coach out there that would jokingly tell her students. And, and I have totally done this. We're talking about me just in case it's not clear. Uh, I told her students, you don't need permission to be an expert. You just need to get out there and help people knowing what you know right now. And you'll get better just by the process of helping people. So if you've been waiting to be anointed and expert, here's the vodka bottle of anointing. You are now anointed go be an expert. And then when we wound up at an event in 2019 together, I actually had a fake Titos label made and went out and bought a fifth of Titos and we all did expert anointing shots and that's just my personal brand of business coaching. It seems to work for me, but I don't say anything necessarily like groundbreaking. I know that that sounds bad, but like I'm just sharing what worked for me when it finally clicked through my own unique filter. And that's what connected with those people. It's not that I said something that was new and never been heard before because humans have been around for thousands and thousands of years. And there's not really anything new anymore guys. Unless you're Steve Jobs of the world or the Walt Disney of the world. But I think that that's another way that people get hung up when it comes to stepping out and owning their expertise. Cuz it's like, I don't have anything new to say. So that's why I was really resonating on what you said. It's you, you are the secret sauce.

Ron Reich (38:46):

Absolutely. For sure. A hundred percent there are new. Yeah. We, the thing is you do have things that are new to say, cause I thought that you were, so the truth is you are you, even if you didn't have anything new to say, you'd be fine. But the truth in the matter is that when you're saying something, when you're, if it's a new idea, if you're teaching on whatever your subject matter expertise is, whatever you're teaching is coming through your filter, it's coming through like your, everything you've done in your life, it's coming through your brain and how you analyzing it. So actually it actually is in a lot of ways, it is unique in the sense that it's, it's your version of truth or whatever you wanna call it. So there's a lot to that. I cannot tell you and you probably have the same experience when it comes to, um, uh, like consuming content. So I've I made my first sale online in 2007, I'm a total business marketing junkie. I'm a total person development junkie. I don't really have many, any other hobbies or other than that, what I'm getting at is that, and I know my stuff, I I've done three day seminars on like launches and on all sorts of, on other marketing topics. I have, I have courses on, on mindset. So I've, I have all sorts of stuff. And what I'm getting at is that I cannot tell you how many times I'm at an event or I see somebody's presentation on Facebook and, and it's like, I've heard, I've heard this before, but it's like, I didn't hear it exactly that way. And that's why it's like it's or maybe it's like, I didn't hear it exactly that way or, oh, it's, it's reminding me about something that I forgot about. I'm like, oh wow. That's really, really interesting. Like even if it was, if it's like really basic stuff, it's stuff that I know. And I'm like advanced too. Like I know all sorts of stuff. So the point I'm getting at is that again, as long as you're pretty much, if, if you're presenting, if it's coming from the heart and if you really, if you're, if you've just done the work, if you're, if it's coming from the heart, if you do the work and you're thoughtful about what you're putting out there and you're doing it to help other people and you know who you're talking to, basically, if you do the work, if you're professional about it, it then the right people it's going to resonate with the right people or at least some of what you're gonna talk about is gonna resonate with the right people.

Angie Colee (41:04):

Oh yeah. And I think that's the important thing to keep in mind that you're gonna resonate with the right people by being yourself and building the business in the way that feels true and authentic to you. Right. And I, I have fallen into that trap before and building my business of what if they don't like me, um, and done a lot of I'm kind of a self development junkie too. So in all of the unpacking and the therapy and the things that I've done to kind of confront that fear, head on what if they don't like me? I came up with this brilliant, but not entirely brilliant solution, which is that's okay. I don't like a lot of people either. Like, why do I need everybody to like me? I don't like everybody. It's fine. We're gonna have to do a couple of follow ups. It sounds like. Cause we had a couple of threads that I was writing down here that I wanna unpack. But for now I wanna hear where we can find you on the internet and learn more.

Ron Reich (41:51):

Well, thank you so much. Really, really appreciate that. Yeah. Plus best places to find me are to, uh, two places actually I'll give you both. One is to find me on Facebook. I post a lot of stuff on my personal Facebook profile. So hopefully you can put the link in there in the show notes. Also I have a Facebook group. A free Facebook group, which is called Heroic Profits for Mission Driven Coaches and Experts. There's a lot of detailed trainings on there. There's hours and hours of video content. Um, it's really a lot of really, really good stuff. So I would definitely, um, check, check, find me in the group and find out.

Angie Colee (42:26):

That's awesome. And if you happen to find yourself in Colombia, you should definitely go hang out with Ron. I've done it. It's a lot of fun

Ron Reich (42:34):

Where all the cool kids hang out. Absolutely.

Angie Colee (42:36):

It really is. I can't wait to go back. Thank you so much for being on the show today. I appreciate you so much. Thank you.

Ron Reich (42:43):

Thanks for having me. This was awesome.

Angie Colee (42:48):

So that is it. Another awesome episode of Permission to Kick Ass on the books. If you want to know more about the show or if you want to know more about me, Angie Colee and the mission I'm on to help entrepreneurs punch fear in the face and do big bold things, then head on over to That is all one word together, Make sure to sign up for my email list so that you know whenever there's a hot, fresh and ready podcast episode out for you. And also on Mondays, I like to send out a little newsletter called Kick Monday's Ass. I'm sure you're totally, totally surprised by that. So thank you for being here with me today. I'm Angie Colee. Make sure that you share this with a friend that needs to hear this message today. Like it, share it. Comment wherever you're listening to this today and let's go kick some ass.